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Management

Case Folio

November '04
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CASE IN FOCUS

SABMiller vs. Anheuser-Busch: The Takeover Battle for Harbin Brewery

-- Vivek Gupta, Neela Radhika

The case gives a detailed account of the battle between two of the world's leading brewersAnheuser-Busch (AB) and SABMiller to takeover Harbin Brewery, the fourth largest brewery in China. The case explores the circumstances that led SABMiller to invest in Harbin and details the circumstances that forced it to launch a hostile takeover bid for control of Harbin.
It then examines the efforts made by Harbin to prevent the takeover attempt by SABMiller and also details the emergence of AB as a potential white knight, which eventually won the takeover bid for Harbin. Finally, the case explores who benefitted most from the dealAB, SABMiller, the Harbin board or Harbin shareholders.

BUSINESS STRATEGY

Xerox Corp's Turnaround Strategy

-- Sanjib Dutta, Suchitra Jampani

In 1999, the revenues of Xerox Corp. (Xerox), the world's largest photocopier maker, began to fall, and in 2000 it reported a loss of $273 mn. Xerox also lost $20 bn in stock market value (from April 1999 to May 2000). Xerox cited many reasons for its bad performance including the huge reorganization effort initiated by the then CEO, Richard Thoman. In May 2000, he was replaced by his predecessor Paul Allaire, and Anne Mulcahy (Mulcahy) was made COO. Xerox revealed a Turnaround Program in December 2000, which included cutting $1 bn in costs, and raising up to $4 bn through the sale of assets, exiting non-core businesses and layoffs. Subsequently, in August 2001, Mulcahy was made CEO. Xerox continued to report losses in 2001, but it returned to profit in 2002 and continued to report profits in 2003. The case examines the events that led to the decline of Xerox, and in particular how major reorganization strategies can affect a company.

ECONOMICS

Country Profile: China

-- Anil Kumar Kartham

This case study gives an account of the social, cultural, economic and political environment in China. It explains each of their characteristics and their influence on business and economy in China.

ENTREPRENEURSHIP

Self Employed Women's Association (SEWA): Empowering Women in India

-- Sanjib Dutta, Vidya Kamble

The case is about the Self Employed Women's Association (SEWA), which works for betterment of the women in the unorganized sector. It describes the history, aims and objectives, members, structure, etc. of SEWA and also explains the various activities such as banking, child care, healthcare, housing, legal aid, etc. undertaken by SEWA. The case focuses on how SEWA has grown over the years and the strategies adopted to overcome the challenges faced by self-employed women in India.

MARKETING

CavinKare's Innovative Marketing Strategies

-- Neela Radhika

The case examines the evolution of a small regional player- CavinKare Pvt. Ltd., from a one-product company to a multi-product company with nationwide presence in the Fast Moving Consumer Goods (FMCG) industry in India. It discusses in detail the brand-building, promotion and distribution strategies adopted by CavinKare, which enabled its product brands to compete directly with market leaders such as HLL, P&G, Godrej and Henkel successfully. The case traces the launch and growth of CavinKare's successful brands such as Chik, Nyle, Meera, Fairever and Spinz. It also discusses the company's brand extension efforts and takes a look at the company's entry into other segments of the Indian FMCG market in the early 21^st century and critically analyzes the rationale for this move. Finally, it explores the future of the company in the light of increasing competition in the FMCG market and its limited resources in comparison to FMCG majors such as HLL, P&G and Henkel.

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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management

Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.

International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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