Sports play an important role in modern society. They provide an opportunity for physical activity in a world where people have very little spare time and thus help in maintaining physical and mental fitness. Sports also help to develop a social network and spread goodwill in society.
Sports play a significant role in people's day-to-day lives all over the world, irrespective of whether they actively participate in sports or are just spectators and viewers. In many countries, sports news is extensively reported and covered by the mass media. In recent years, sports have not only become great entertainment, but a profession for many people, and a good business proposition too. In the world of sports, promotion and advertisements are basic tools for earning revenue. The key to the sports industry's success is to get advertisers to buy commercial space and time during the sports events.
Marketing and advertising of major sports events is, therefore, a big business. Events such as the Football World Cup, the Cricket World Cup, Olympic Games, etc., have come to be counted among the most important and profitable global media events. But the situation was quite different earlier. The Olympic Games trace their origins to sports events held around an ancient Greek religious festival, when athletes used to compete in honor of the god Zeus. The modern Olympic Games began to be held in 1896. Today, they have become one of the most celebrated and profitable media events in the world. |
