Outsourcing
has become a recognized business strategy for enhancing the
productivity and profitability of large companies (Grossman
and Helpman, 2005). Business Process Outsourcing (BPO) is
the most common form of outsourcing. It comprises transfer
of operational ownership of some of the business processes
to an external provider who manages the outsourced business
processes according to the performance metrics prescribed
by the parent company.
India,
undoubtedly, is the most preferred BPO destination in the
world. The Indian BPO sector is prospering at an exponential
rate, but it is ridden with inherent problems (Mehta et
al., 2006). BPO industries are adopting tight controls
to be cost-effective, offering little flexibility to their
operators. There is always a conflict between quality and
quantity. The operators are expected to minimize the duration
of calls. At the same time, they should deliver higher client
satisfaction through each call. Extraordinary emphasis on
customer-centric operation leads to monotony of work, resulting
in boredom for operators (Budhwar et al., 2006). There
is a constant pressure to comply with performance metrics.
Compulsion to serve on `graveyard shifts' to service clients
in different time zones across the globe further aggravates
the woes of BPO operators. BPO companies have become `new-age
sweatshops' and BPO operators their `cyber coolies' (Budhwar
et al., 2006).
Generally,
BPO operators are fresh graduates, who lack competence. They
do not have any reasonable opportunities for their career
growth in BPO. They also do not have viable options for alternate
employment. BPO jobs are easily available and they offer attractive
starting salaries. However, the initial glamor of BPO jobs
fades as the operators come across the hard realities about
the BPO industry. Their enthusiasm soon gives way to depleted
motivation, helplessness and frustration. BPO jobs are therefore
seen as filler jobs and the BPO industry has a low perceived
value as an employer (Gupta and Gupta, 2008). BPO operators
cannot do full justice with their familial/non-organizational
role because of their long and unusual working hours; they
get isolated from the real world. |