The papers published
in this issue cover topics such as dynamics of role stress
in BPO industry, investor profiling and investment planning,
the relationship between working capital and profitability,
customer satisfaction and loyalty in the Indian retail supermarkets,
and understanding the aspirations of prospective employees.
BPO
industry is riddled with inherent problems that result in
stressful working. Avinash Kumar Srivastav, in the research
paper "Dynamics of Role Stress in BPO Industry",
focuses on understanding how role stress operates in BPO industry.
According to the author, role stagnation is the most prominent
role stressor, and an exploratory factor analysis of 10 role
stressors revealed three meta role stressors prominently operating
in the BPO companies under study: role distance, work life
imbalance and role inadequacy. The paper discusses these combinations
of role stressors and shows how they reflect the most important
problems and concerns in BPO industry.
Risk
tolerance, a person's attitude towards accepting risk, is
an important concept that has implications for both financial
service providers and consumers. Saptarshi Purkayastha, in
the research paper, "Investor Profiling and Investment
Planning: An Empirical Study", attempts to characterize
and profile the individual investor in order to determine
whether the variablesage, occupation, designation, income
and dependantsimpact the risk appetite of an investor.
Based on the analysis of the data collected from the clients
of an international bank operating in India, the author concludes
that age, salary and designation do impact the risk appetite
of an investor. The findings of the study also provide a few
suggestions for purveyors of financial services to be selective
in their approach to various groups of individual investors.
Working
capital is essential for the day-to-day operations of a business,
and hence it is the life-blood of any business. Inadequacy
of working capital may lead a firm to insolvency, whereas
excessive working capital implies idle funds which earn no
profits. Therefore, efficient management of working capital
is an integral part of the overall corporate strategy to improve
corporate profitability. But in reality, controversy persists
over the issue whether the working capital of a firm affects
its profitability or not. Empirical studies that have been
conducted in India also came up with contradictory results.
Besides this, there are many intricacies in examining the
influence of working capital on profitability. Kaushik Chakraborty,
in the research paper, "Working Capital and Profitability:
An Empirical Analysis of Their Relationship with Reference
to Selected Companies in the Indian Pharmaceutical Industry",
evaluates the relationship between working capital and profitability
of 25 selected companies in the Indian pharmaceutical industry
during the period 1996-97 to 2007-08.
A
number of research studies have been conducted in the field
of retail services in different countries in order to measure
customer satisfaction and loyalty, but all these studies mainly
focus either on service quality or service features. Such
a study, however, is of immense importance to one of the fastest
growing retail markets like India, where the impact of service
quality and features on customer satisfaction and loyalty
from the retail users' point of view is a very crucial field
of discussion. After extracting different variables of service
quality and features from studying a body of literature on
services like retail, banking, fast foods, etc., done in similar
context of exploring drivers of customer satisfaction and
loyalty, the paper, "Drivers of Customer Satisfaction
and Loyalty in Indian Retail Supermarkets: An Exploratory
Study", by Shirshendu Ganguli and B Vinoth Kumar, attempts
to find out the underlying constructs (using factor analysis)
of these service variables for the Indian retail supermarket
customers. The paper also attempts to explore the impact of
these factors on customer satisfaction and loyalty as dependent
variables, and the effect of satisfaction on loyalty.
The
increasing influence of capitalism as the dominant means of
organizing economic activity across the globe has also deeply
affected the socioeconomic environment in India. As a consequence,
it is felt that this might affect the aspirations of people.
Vivekanand and Sunil Pevekar, in the research paper, "Understanding
the Aspirations of Prospective Employees", examine the
aspirations of the prospective employees by conducting a survey
using the aspiration index on postgraduate management students
across three B-schools in Bangalore. The aspiration index
captures seven different types of aspirations, which can largely
be classified as intrinsic or extrinsic aspirations. The data
was analyzed with the objective of identifying the importance
of different aspirations and examining statistically significant
differences based on various demographic variables, such as
gender, annual family income and family structure.
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T R K Rao
Consulting
Editor
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