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BUSINESS
UPDATES
Aditya
Birla Group's Growth Strategy
©
2008 ICMR. All Rights
Reserved. No part of this publication may be reproduced, stored
in a retrieval system, used in a spreadsheet, or transmitted
in any form or by any means—electronic or mechanical—
without permission. To order copies, call +91-40-2343-0462/63
or write to the ICMR, Plot
#49, Nagarjuna Hills, Hyderabad 500 082, India or e-mail:
info@icmrindia.org. Website: www.icmrindia.org
Dabur's
Growth Strategy in India
©
2008 ICMR. All Rights
Reserved. No part of this publication may be reproduced, stored
in a retrieval system, used in a spreadsheet, or transmitted
in any form or by any means—electronic or mechanical—
without permission. To order copies, call +91-40-2343-0462/63
or write to the ICMR, Plot
#49, Nagarjuna Hills, Hyderabad 500 082, India or e-mail:
info@icmrindia.org. Website: www.icmrindia.org
Marico
: Emerging
Indian Global Competitor?
©
2008 ICMR. All Rights
Reserved. No part of this publication may be reproduced, stored
in a retrieval system, used in a spreadsheet, or transmitted
in any form or by any means—electronic or mechanical—
without permission. To order copies, call +91-40-2343-0462/63
or write to the ICMR, Plot
#49, Nagarjuna Hills, Hyderabad 500 082, India or e-mail:
info@icmrindia.org. Website: www.icmrindia.org
CASE
IN FOCUS
Sovereign
Wealth Funds : Love
and Loathing in the Financial Markets
--
Barnali Chakraborty,
Sachin Govind, S S George
This
case discusses the growth in the number and size of Sovereign
Wealth Funds (SWFs) and their increasing influence in the
global financial markets in the 2000s. It begins with a brief
introduction to the origins of SWFs and their objectives,
and then highlights the arguments of their supporters and
detractors. The case also discusses the views of policy makers
and analysts on regulating SWFs.
©
2008 ICMR. All
Rights Reserved. For accessing and procuring the case study,
log on to www.ecch.com or www.icmrindia.org
BUSINESS
STRATEGY
Yum!
Brands Inc. in China
-- Indu
P, Vivek Gupta
The
case examines the entry and expansion strategies of the US-based
Yum! Brands Inc. (Yum) in China. Yum entered China in the
year 1987, when the Chinese economy had started reaping the
benefits of liberalization. Being one of the early players
in the restaurant business, Yum was able to establish itself
firmly in the Chinese market. Yum provided Chinese consumers
a new dining experience through clean ambience and quick service.
Its menu in China included the dishes it served in the western
countries and also some local dishes. In each of the provinces
Yum operated, it served cuisine which was preferred there.
Other factors like employing local people in key positions,
franchisee relationships and its own distribution and logistics
network contributed to the success of Yum in China.
©
2007 ICMR. All
Rights Reserved. For accessing and procuring the case study,
log on to www.ecch.com or www.icmrindia.org
HR&OB
Management
Lessons from Spain's Euro 2008 Football Championship Triumph
-- Debapratim
Purkayastha
The
2008 UEFA European Football Championship (2008 Euro Cup) saw
a Spanish team that took many keen observers of the game by
surprise. The side which, over the years, had earned the tag
of `underachievers' in the international arena despite having
some of the most talented individuals and the best domestic
clubs in Europe, played superbly to win the 2008 Euro Cup,
its first triumph in such major tournaments in 44 years.
Experts
felt that the Spanish national team's sub-par performance
in major tournaments was primarily due to a lack of team spirit
and the killer instinct. The lack of team spirit was a result
of the intense rivalry between different regions of Spain
as the various regions were divided in terms of culture and
political outlook. In such a situation, it was very difficult
for the members of the team to play as a unit, according to
them.
©
2008 ICMR. All
Rights Reserved. For accessing and procuring the case study,
log on to www.ecch.com or www.icmrindia.org
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December'
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