The word retail is derived from
the French word `retaillier'
meaning to cut a piece off or to break bulk. Retailing includes
all the activities involved in selling goods or services directly to the
final consumers for personal, non-business use. A retailer or retail store is
any business enterprise whose sales volume comes primarily from
retailing. Any organization selling to final consumers (including final
consumption by manufacturers, distributors, etc.) is doing retailing (Kotler and
Keller, 2006). Retailing involves a direct
interface with the customer and the coordination of business activities
from end-to-end, including delivery and post-delivery service to the
customers (Vedmani GG, 2008).
Retail business can be clearly demarcated into: Organized and
unorganized. Organized retailing is still evolving in India, with its share
being only 4% of total retailing. The organized retail business has been
hit hard by recession, due to various problems, like drop in
consumer spending and shift from spending for leisure to value-based
purchases. The change in the consumer spending pattern has also had
an adverse impact on shopping malls, with footfall declining and with
every major player trying out new strategies to sail through
this downslide.
Retailing is a big business in developed countries and is
concentrated predominantly in the organized sector. The retail sector in the
US, amounts to $9 tn, and is the world's largest. 47 of the global Fortune 500 companies and 25 of Asia's top 200 companies are retailers.
The share of the organized sector in retailing in various
countries/regions is as follows: Western Europe – 70%, Malaysia and Thailand
– 50%, Brazil and Argentina – 40%, Philippines – 35%, Indonesia
– 25% and South Korea – 15%. The organized sector
commands around 80% of the total retailing business in the US, Japan and
some West European countries. Retailing is a significant contributor to
the overall economic activity world over. The retail sector's share
in world GDP is 27%, while in the US, it accounts for 22% of the
GDP. |