In the present era when companies are facing extreme competition in the market, advertisement has become one of the best ways to reach the consumers and promote their products. According to Kotler and Armstrong (2010), “Advertising is a paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.” Big corporations are spending huge amounts of money on advertising so as to inform the consumers about their products and persuade them to buy their products. As a result, consumers are bombarded with a number of advertisements on TV, newspapers, magazines, billboards, social media, etc.
Advertisement has many objectives to accomplish. According to Cox (2010), quoted in Ranjbarian et al. (2011), “The main objective of advertising is usually to change or influence attitudes. It aims to persuade people to buy product A instead of product B, or to promote the habit of continuing to buy product A.”