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The IUP Journal of Law Review :
E-Consumer Protection: Problems and Perspectives
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In today’s complex world and market place, we, as consumers, often run into problems. And the questions are: What do you about them? What are your legal rights as a consumer? Who do you turn to for help? Where do you find the needed information? How do you protect against fraud? Most of the consumers enjoy the benefit of the free flow of personal data. And also most of them do not realize the underlying mechanisms that allow it to take place. Time-conscious consumers have come to rely on customized products and services that require high-tech data collection, including obtaining quick access to credit, purchasing or selling stocks quickly, and checking bank and credit account balances easily. The convenience they rely on is largely due to the ease with which businesses can obtain, share, and transfer information. Information movement is easier because of computerized interactions among businesses. The computerized business builds large and sophisticated databases. Such database can easily help them to effectively target and expand the market for the products and services they provide. Also this information can easily be sold to and shared with others. Consumers’ personal data and financial data like social security and credit card numbers, bank and card balance, and buying habits as well as records of their online browsing activity are being used in ways that consumers cannot expect and also consumers do not know to whom their information is transferred and for what purpose.1 The development of information technology adds a new dimension to the distribution of personal information. The tremendous growth of information technology has created both positive and negative consequences. This paper examines those consequences.

 
 
 

Once the Internet was commercially introduced in India, slowly and gradually the role of internet grew in every sphere and e-commerce emerged. E-commerce is defined as the use of electronic transmission medium to engage in exchange, including buying and selling of products and services requiring transportation, either physically or digitally, from location to location. The different activities that could be carried electronically include electronic presentation of goods and services, online order taking and bill presentation, automated customer account enquiries and online payment and transaction handling. India has an extremely detailed and well-defined legal system in place. With the increasing role of internet, grew the need to enact the relevant cyber laws, which were necessary to regulate internet in India.

There are several hurdles in the process of conducting trade through internet. This scenario is worse in the case of developing countries like India. Even though internet is a boon in itself, the problems are much more dreadful. Most of the internet users fall prey to hacking.

 
 
 

Law Review Journal, E-Consumer Protection, Problems and Perspectives