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The IUP Journal of Management Research :
Uberís Competitive Advantage vis-ŗ-vis Porterís Generic Strategies
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Michael Porterís Ďgeneric strategiesí are considered as one of the definitive guides on how to establish and maintain a competitive advantage. Porterís prominent research establishes that competitive strategy is critical to an organizationís profitability and long-term survival. According to Porter, companies can establish competitive advantage based on cost, differentiation or focus. Organizations that do not make clear strategic choices are Ďstuck in the middleí. Further, Porter stated that these companies typically lose to companies who have established superior differentiation or cost advantages in the long-run. Is this still true? Or, can a hybrid strategy be successful in todayís unpredictable operating environment? Is competitive advantage derived through Porterís generic strategies or has the paradigm shifted towards a platform strategy or value innovation? The goal of this paper is to answer these questions using a comparison and contrast of generic strategies relative to hybrid strategies, value innovation, and platform based strategies applied to Uberís competitive positioning.

 
 

Organizations that do not make clear strategic choices are Ďstuck in the middleí. According to Porter certain companies typically lose to other companies who have established superior differentiation or cost advantages in the long-run.

 
 

Management Research Journal,Porterís Generic Strategies, Cost Leadership, Hybrid Strategies, Uberís Competitive Advantage.