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Management
Global CEO
February '04
Regular Features
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Building the ICICI Prudential brand
50
Business ethics-An overview of stakeholder responsibilities
50
From Philip Morris to Altria
50
The making of Sony PlayStation
50
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COVER STORY

Building the ICICI Prudential brand

--Shikha Sharma

ICICI Prudential life is the No.1 player among the Indian private insurance companies. The ICICI Prudential brand name has the highest recall among all private companies. "The task for the ICICI Prudential is to build a relevant brand that customers could trust" says, Shikha Sharma, MD and CEO of ICICI Prudential Life. Read on to know more about her brand building strategy.

© IUP. All Rights Reserved

Article Price : Rs.50

INDUSTRY IN FOCUS

Indian life insurance industry: Issues and challenges

--Rajesh Kumar Singh

After the license was issued to private insurance players in October 2000, the growth of this sector has been phenomenal. Experts opine that the result of the three years of privatization has been extremely positive and the future looks promising. But, there are several key issues that need to be addressed immediately.

© IUP. All Rights Reserved

CLASSIC

The Ecology of Leadership

--Ravi Madapati

Executive leaders can develop guiding principles. They can change their own ways of thinking and interacting, and thereby become a persuasive role model.

© 1996 Peter M Senge (www.solonline.org). Reprinted with permission. This article was earlier published in Leader to Leader, Fall 1996.

CORPORATE SOCIAL RESPONSIBILITY

Business ethics-An overview of stakeholder responsibilities

--Subhasis Ray

This article tries to capture the broad impact that ethics has on business and how it can be incorporated in the policy guidelines of different stakeholder organizations to ensure more transparent and profitable operations.

© IUP. All Rights Reserved

Article Price : Rs.50

STRATEGY

From Philip Morris to Altria

--Geoffrey C Bible

Philip Morris (PM), the largest cigarette manufacturing company in the world has faced various challenges: Anti-smoking campaigns, legal battles and price wars. The company has responded to these challenges by diversifying into the food business and has changed the group name from Philip Morris to Altria. Simultaneously, Louis Camilleri became the new Chairman. It remains to be seen as what strategy Camilleri would be following to take Altria to further heights.

© IUP. All Rights Reserved

Article Price : Rs.50

TECHNOLOGY

The making of Sony PlayStation

--Ravi Madapati

When Sony Computer Entertainment introduced the PlayStation game console in the North American market, it created a history. With no prior track record in the $30 bn video game market, the company became a dominant force, but soon, its competitors such as Nintendo and Microsoft started expanding aggressively in the lucrative multi-billion dollar gaming market. Nevertheless, Sony with new innovative products like PS-3, seems to be well placed to continue its domination.

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Article Price : Rs.50

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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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