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CASE
IN FOCUS
Haldiram's
Group : Seeking the `Right' Marketing Mix -- - Vivek Gupta, K Prashanth
The
case examines the evolution of Haldiram's from a small sweet
shop in a remote part of India to a major manufacturer of
ready-to-eat snack foods major. The key elements of Haldiram's
marketing mix, which transformed the company into a leading
manufacturer and marketer of namkeens and sweets, have been
discussed. The case also examines the issues that Haldiram's
must address to compete effectively with domestic and multinational
players in the Indian snack food market.
© ICMR. All Rights
Reserved. For accessing and procuring the case study log on
to www.ecch.cranfield.ac.uk.
.
BUSINESS
STRATEGY
Microsoft's
Tablet Pc Reinventing Mobile Computing -- - V Sarvani, A Mukund
The
case details the development, promotion, and positioning of
the Tablet PC, a mobile computing device launched by Microsoft
in 2002. It traces the evolution of mobile computing devices
and establishes the rationale behind Microsoft's decision
to develop a product that combined the functionalities of
the existing devices (notebook computers/laptops and PDAs)
such as handwriting/speech recognition, faster processing
speed, sophisticated software applications, and large screens.
It examines the Tablet PC's prototype development process
and the deals Microsoft entered into with various hardware/software
vendors. The case also discusses the promotional and positioning
initiatives Microsoft undertook to promote the new product.
Finally, the case discusses the market response to the Tablet
PC and comments on its future prospects.
© ICMR. All Rights
Reserved. For accessing and procuring the case study log on
to www.ecch.cranfield.ac.uk.
.
FINANCE
Financial
Risk Management at Hershey Foods Corporation -- - AV Vedpuriswar, A Khan
Hershey
Foods is the world's third largest player in the candy business.
The company faces many financial risks. These include foreign
exchange risk, commodity price risk and interest rate risk.
This case outlines the risks and the mechanisms Hershey Foods
follows to manage them.
© IUP. All Rights Reserved.
IT
& SYSTEMS
Venturing
into e-commerce in the MRO Market -- - Steve Muylle, Eric Croon
Eric
Croon, head of e-commerce at the Baudoin Group, must make
decisions about how to adapt his business to the threats and
opportunities posed by the Internet. A central issue is how
this leading distributor of mechanical maintenance, repair,
and operating (MRO) supplies in Belgium, Luxembourg and the
Netherlands should deal with (1) the Internet's disintermediation
threat; (2) large customers' upcoming demand for electronic
procurement system integration and; (3) the participation
of its largest competitor in a digital marketplace initiative
for MRO supplies.
© 2003, Vlerick Leuven Gent Management School, Gent, Belgium.
Reprinted with permission. The case study is available at
European Case clearing house (www.ecch.cranfield.ac.uk).
ORGANIZATIONAL
BEHAVIOR
The
Melting Pot The 'Personality' Perspective -- - Sue-Ellen Kjeldal
This
case study deals with various concepts and theories related
to the study of personality. Personality is defined as the
consistent pattern of psychological processes that govern
our behavior. It is made up of heredity, environment, and
specific situations in which we find ourselves. Psychologists
have discovered literally hundreds of personality constructs
during many years of research. However, only a small number
of these have been found to affect workplace behavior. This
case study shows why and how it is important for managers
to find a good 'personality-job fit' when selecting individuals
to work in their organizations.
© Sue-Ellen Kjeldal. All Rights Reserved.
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