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The IUP Journal of Behavioral Finance

March '09
Focus

Conventional finance theories suggest that emotions and other external factors do not influence people when it comes to making economic decisions.However, there are numerous instances of emotions and psychology

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Does Irrationality in Investment Decisions Vary with Income?
Psychological Aspects of Market Crashes
Individual Investors' Trading Behavior and the Competence Effect
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Generalized Behavioral Asset Pricing Model

-- Adam Szyszka

Behavioral finance is an area that focuses on investors' behavior and decision making process in order to understand the anomalous pricing of assets. It has emerged as a response to the difficulties faced by the traditional financial theory in explaining some financial phenomena. Contrary to the classical paradigm, behavioral finance assumes that agents may be irrational in their reactions to new information and investment decisions. The sources of irrationality are: psychological biases and heuristics of the human mind. As a result, the market will not always be efficient and asset pricing may deviate from predictions of traditional market models. This paper presents the Generalized Behavioral Model (GBM) that describes how asset prices may be influenced by various behavioral heuristics and how the prices may deviate from fundamental values due to investors' irrational behavior. The GBM model distinguishes three behavioral variables that are linked to errors in understanding and transforming information signals, problems with representativeness, and unstable preferences. The ultimate scale of behavioral mispricing depends on a measure A—the ability of the market's self-correction. The discussion on factors influencing each of the model's variables is presented and illustrated with examples. The model is capable of explaining a vast array of market anomalies, including market under- and overreaction, continuations and reversals of stock returns (momentum and contrarian strategies), high volatility puzzle, small size and book-to-market effects, calendar anomalies, and others. The study concludes with a discussion on the model's advantages and limitations, as well as directions for future development and research.

Does Irrationality in Investment Decisions Vary with Income?

-- Manish Mittal and R K Vyas

It has been well established that investor behavior and asset price deviate from the predictions of simple rational models. The proponents of behavioral finance believe that investment decision making is not a completely rational process. Individuals' investment decisions are guided by their desires, goals, prejudices and emotions. Gender, age, income, education, wealth and marital status of individuals also influence their investment decisions. This paper investigates how income of individual investors affects their investment decisions and their tendency to be influenced by some commonly exhibited behavioral biases. The study employs primary data collected from a sample of 428 investors with the help of a structured questionnaire. The survey was carried out in Indore city during July-October 2006. The results indicate that Indian investors are prone to behavioral biases during their investment decision making process. Income was found to be a significant factor impacting the overconfidence level, tendency to overreact and loss/regret avoidance, but has no significant effect on self-attribution bias, framing effect, and tendency to use purchase price as reference point.

Psychological Aspects of Market Crashes

-- Patrick Leoni

This paper analyzes the sensitivity of market crashes to investors' psychology in a standard general equilibrium framework with heterogenous beliefs. Contrary to the traditional view that market crashes are driven by large drops in aggregate endowments, this analysis shows that: (1) The magnitude of the crash is an increasing function of the lower bound of individual anticipations about endowments drop, provided that the anticipations are significant enough; and (2) No crash occurs regardless of the endowments drop, when those anticipations are small.

Individual Investors' Trading Behavior and the Competence Effect

-- Abhijeet Chandra

The paper analyzes the impact of competence of individual investors on their trading behavior in the stock market. Individual investors are seen trading too frequently. This impacts their returns from their investments, their belief in the stock markets, and also the functioning of financial markets to some extent. Investors with high level of competence tend to trade more frequently. While some factors affect individuals' perception towards external issues, some affect their belief in themselves, which in turn, influences their confidence and belief in their own judgment and decision making. This holds true in the context of investors in general and individual investors in particular. Individual investors take trading decisions based on their self-perceived competence that is influenced by several factors. The present study identifies the factors that determine individual investors' competence. The study examines the trading behavior of individual investors by using a modified questionnaire. A survey of 250 individual investors across the Delhi-NCR (National Capital Region) was undertaken to collect the primary data. The study uses a competence model to assess the competence effect on trading frequency of individual investors. Based on the findings of the survey data, the study explores the individual investors' trading behavior in the stock market.

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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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