Leading economists have recognized the current global financial meltdown as the worst,
since the one related to the Great Depression. It also contributed to the failure of key
businesses, declines in consumer wealth, substantial financial commitments incurred
by governments, and a significant decline in economic activity. Analysts are trying to find out
the causes and solutions, and as a result, both market-based and regulatory solutions have
been implemented or are under consideration, while significant risks remain for the world
economy. How and where to start? What should be done first? Does the order matter? Or should
everything be done at once? These are the common questions that rise in the mind of every executive.
The outcome of the crisis like money devaluation, inflation, reduction of remittances, downturn
in business cycle, deficit current and capital account balances, reserve problems, reduction of
export earnings, unusual closer of business and so on, has made the global economy as a whole to
sail through highly turbulent times, such that no one knows what will be the exact size of the
impact when will the economy recover. Consequently, it has become imperative for companies
to understand and apply the right strategy of cost management, as effective implementation of
cost management strategies will translate into reduced costs of production for products and
services, as well as increased value being delivered to the customers, which is the key to survival
and success in these challenging times.
We are passing through a global economic crisis of
very severe proportions. In this situation, managing
business has become more demanding as market conditions
are tough or uncertain. Difficulty is faced in planning
things because of uncertainty with respect to product
prices, sales volumes, cash flows, recoveries, as well as the number and volume of orders. The pace
of business has slowed down and there is a lot of discussion about an economic recession. It
becomes very essential under these conditions to hold one's nerve and desist from looking at
solutions which may prove to be worse than the problem itself.
Each new approach to cost reduction is based on lessons learned in the past. At the same
time, each approach must be forward-looking, developing new perspectives that reflect current
market conditions and, more specifically, recent changes in cost structures. Therefore, companies
should ask how the current economic downturn will shape today's cost reduction approaches and
how they can move beyond the tried and tested methods of previous eras. The first step is to
understand how this recession is different from previous downturns.
We also need to consider what elements of a company's
cost structure have changed the most since the last recession. |