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COVER
STORY
Retaining
Talent : Challenges to HRM
- - Vineet Tandon
With
the economy experiencing robust growth, the role of
HR managers has become more arduous. The challenge of
acquiring new talent and retaining the existing talent
is only going to intensify. Whats the road ahead for
HR managers?
©
2006 IUP . All Rights Reserved
HRM
Training
BPO Executives: The Indian Experience
- - Mamta Baranwal
BPOs
should not have the mistaken notion that a single training
process will make a drastic change. But even after the
training, learning on-the-job is a continuous process
for BPO executives. The article discusses the importance
of proper training.
©
2006 IUP . All Rights Reserved
STRATEGIC
MANAGEMENT
Jet-Sahara
Merger: Its Time to Consolidate
- - Sadhu Ramakrishna, and Pradip Sinha
With
nearly half of the countrys aviation market under its
belt, Jet Airways has now an opportunity to rule the
market.
© 2006 IUP . All Rights Reserved
STRATEGIC
MANAGEMENT
Mittal
Steel: Reshaping the Global Steel Industry
- - Amit Singh Sisodiya, Sarath Jutur
Mittals
hostile bid for Arcelor makes it clearthe global steel
industry needs to get rid of flab and fragmentation.
© 2006 IUP . All Rights Reserved
STRATEGIC
MANAGEMENT
News
Corp. Reties Knot with Internet: Its Now or Never
- - M Vinaya Kumar
Rupert Murdoch, the head of one of the worlds largest
me-dia conglomerates, News Corp., is in a dilemma; digital
dilemma to be precise. His traditional media businesses-newspapers,
television and film businesses-are up against a monster
in the form of the Internet, which is fast emerging
as a medium of its own. The rapid rise in the advertising
revenues on the Net has made Murdoch, once an Internet
skeptic, along with other media companies accept it
as the future. Asserting this Murdoch said, "I dont
think theres any doubt that the internet is going to
improve out of sight when we get better telephone services.
It is going to be used more for information and entertainment.
It is going to affect newspapers; it is going to affect
television.
© 2006 IUP . All Rights Reserved
STRATEGIC
MANAGEMENT
Strategies
for the Future: A Perspective
- - Saptarshi Purkayastha
Firms
today have reached the limits of incrementalism. The
earlier strategies are not going to deliver efficient
results because the world of tomorrow will be vastly
different from what it is today.
© 2006 IUP . All Rights Reserved
STRATEGIC
MANAGEMENT
Essence
of Innovation in the 21st Century: Be Creative
- - E Naveen Kumar
Innovation
is pivotal to the progress of organizations. With the
innovation rate in most markets increasing, an organizations
ability to prolong creativity in its products, processes
and members becomes a significant challenge.
© 2006 IUP . All Rights Reserved
MARKETING
Marketing
Convergence: Alls Not Well
- - Subhadip Roy
Marketing
convergence deals with the integration of technologies
and marketing strategies.
© 2006 IUP . All Rights Reserved
MARKETING
New
Service Development: Key Success Factors
- - Swetha Srivastava
Limited
research has been carried out on the development of
new services. Most of the studies focused on the unique
characteristics of services that distinguish them from
manufactured goods.
© 2006 IUP . All Rights Reserved
MARKETING
Online
Advertising: Opportunities Galore
- - K Suresh
Online Advertising offers unparalleled reach and
mass customization of communication messages.
© 2006 IUP . All Rights Reserved
BUSINESS
ENVIRONMENT
Corporate
Social Responsibility: The Changing Face of Indian Industry
- - Sreyash Satpathy
It
is obvious that a business organization has to grow
and generate profits. At the same time it is also mandatory
to see that the society and the environment, in which
the business operates, are nurtured.
© 2006 IUP . All Rights Reserved
BUSINESS
ENVIRONMENT
Securities
and Exchange Board of India: Clause 49 and Independent
Directors
- - Satheesh Kumar TN
Sebi
should restrict itself to being a market regulator.
Any attempt to overstep the boundaries of capital market
regulation and transgress into areas under the normal
purview of other agencies may not augur well with its
reputation.
© 2006 IUP . All Rights Reserved
BUSINESS
ENVIRONMENT
Family
Entertainment Centers: Changing Retailscape
- - B Naveen Kumar
The organized retail industry is expected to grow
from the present Rs.35,000 cr to Rs. 1,00,000 cr. The
future is for family entertainment centers.
© 2006 IUP . All Rights Reserved
GENERAL
MANAGEMENT
Job
Seekers vs Entrepreneurs: Its All About the Rat Race!
- - Sharad Kamra
There
are certain personality traits which help us know whether
we are fit to do a job or start something on our own.
© 2006 IUP . All Rights Reserved
GENERAL
MANAGEMENT
Navigating
Your Career: Take Charge!
- - Patrick Low Kim Cheng
Just
as a business plan has to address key issues, ones
career plans have to meet the companys unmet needs.
© 2006 IUP . All Rights Reserved
BUSINESS
COMMUNICATION
Handshake:
The Art of Making an Impression
- - Bipin B Padhi
A
handshake, like a signature, reveals a lot about a person.
A perfect handshake creates a good first impression
and provides an executive with the much needed edge
in closing a deal.
© 2006 IUP . All Rights Reserved
INTERVIEW
The
key to developing people and creating a great organization
is to catch people doing things right.
- - Ken Blanchard
I never got involved in the argument on whos a
leader and whos a manager. Peter Drucker said that
leadership is about doing the right things, and management
is doing things right. I rather think that there are
two roles to leadership. The first is establishing vision
and direction. Leadership is about going somewhere.
If your people dont know where youre going, your leadership
doesnt matter. They need to know what business youre
in and what your picture of the future is. They need
to know who you are (your purpose), where youre going
(your picture of the future), what will guide your journey
(your values) and what people should focus on (your
goals). Once everybody knows where youre going, the
second part of leadership kicks in: Implementation.
Thats when you turn the traditional pyramid upside-down.
And now the leaders who developed the vision are at
the bottom, cheerleading, supporting, and encouraging
everyone to live according to their vision and accomplish
their goals.
© 2006 IUP . All Rights Reserved
BOOK
REVIEW
The
World is Flat
- - Thomas L Friedman
Thomas
L Friedman in The World is Flat pens down his personal
understanding of the globalized 21st Century. It describes
how technological advancements along with social shifts
have levelled the world and have brought people closer.
He also discusses ten forces which have played pivotal
roles in making the world flat.
© 2006 IUP . All Rights Reserved
CASE
STUDY
Marketing
and Communication Strategy of Titan Industries Watch
Division
- - Sanjib Dutta, Sachin Govind
There
has been a perceptible shift in consumer attitudes,
which has tilted towards established brands. More and
more people are actually willing to buy branded timepieces
at a premium to flaunt them. Today, watches are all
about style and statement - Manoj Dhanwani, Managing
Director, Megan Impex Pvt. Ltd.2 in 2005. With the reinvention
of Fastrack, what we are going to be seeing in the future
is certainly a lot more investment in the brand, a lot
more in terms of product collections, which will come
in, in both watches and sunglasses and hopefully a more
unified campaign that will span both categories -Bijou
Kurien, Chief Operating Officer (Watches), Titan Industries
Ltd. in 2005. The association with Aamir Khan was mainly
due to the brand values that both Titan and the actor
are associated with. We are both known for our commitment
and obsession towards perfection, quality, innovativeness,
setting new trends and our market leadership. - Bijou
Kurien, Chief Operating Officer (Watches), Titan Industries
Ltd. in 2004.
© 2006 IUP . All Rights Reserved
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