In today's competitive environment, customer loyalty is an important strategic
option. This can be achieved by providing better quality of service. It brings a
competitive advantage to the firms. The various parameters like
reliability, responsiveness, completeness, access, courtesy, personal interaction,
credibility, security and physical appearance contribute to service quality. Against this
backdrop, Ranjith P V and Rajesh Nair, in the paper,
"A Comparative Study of Service Quality of D'Mart and Apna
Bazaar", have studied the difference between two retail
outlets in terms of service quality provided. It is observed from the study that
personal interaction followed by the look of the outlets play a vital role in choosing an
outlet. Based on the results, the paper concludes that D'Mart is better than Apna
Bazaar in ensuring service quality.
To gain and sustain competitive advantages in the fast changing retail
banking industry in India, it is crucial for private banks to understand what customers
perceive to be the key dimensions of service quality and its impact on customers'
attitudinal loyalty. The paper "Influence of Service Quality on Attitudinal Loyalty in
Private Retail Banking: An Empirical Study", by
S Arun Kumar, B Tamil Mani, S Mahalingam and M
Vanjikovan, examines the importance of perceived service quality
dimensions of Indian private banks dealing with retail banking. The statistical analyses of
the survey reveal interesting findings about the service quality dimensions
preferred by retail banking customers. The results suggest that the factors of
responsiveness and reliability of service quality dimensions determine customer
satisfaction more than assurance, empathy and tangible aspects.
Footwear is an important accessory of dressing, which defines the dignity of
an individual. There is a wide variety of footwear patterns, one among them
being shoes. There is a wide choice to choose from shoes in terms of brand, price
and quality. Different factors are taken into consideration while purchasing
shoes. Soumya Saha, Munmun Dey and Sumanta
Bhattacharyya, in the paper, "Factors Affecting Consumer Buying Behavior of Shoes in Kolkata: A Case
Study", analyze the factors influencing the purchase decision of shoes by consumers. According
to this study, quality and durability are found to be important factors in
purchasing shoes.
With the advent of globalization, a plethora of opportunities has been
opened in international markets for Indian business. This paves the way for
exporting goods to various destinations by different means of transportation. One
such method of exporting is through shipping agents. The shipping agents are
facing various problems due to lack of infrastructure facilities and government
regulations. In this context, the paper, "A Demographic Study of Problems Faced by
Indian Shipping Agents with Special Reference to
Indore", by Shefali Tiwari and Shuchi
Khandelwal, attempts to understand the level of perception of problems
by employees of various intermediaries/shipping agents. It has been observed
that one sure way is to better the learning curve, i.e., the experienced employees
handle the problem in a better way than the inexperienced ones. Neither the position
of the employee nor the qualification does have any significance in handling
the problems.
Small Scale Industries (SSIs) play a vital role in the socioeconomic
development of the country. They significantly contribute to the overall growth in terms of
Gross Domestic Product (GDP), employment generation and exports.
Human resources are very crucial to any organization. No organization accomplishes
its goal without competent personnel. Industrial history reveals that SSIs are
handled by non-professionals, most of them being family-owned businesses and they
lack awareness about the human resources practices. Rajiv B Khaire, in the
paper, "Understanding the Awareness of Human Resource Practices in Nagpur SSIs:
An Empirical Study", aims at dislodging these myths. It is concluded from the
study that most SSIs are not aware of the different current facets of HR.
-- K Rajanath
Consulting Editor
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