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Management

Effective Executive



May' 03
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Corporate Social Responsibility: An Indian Perspective
Corporate India at Crossroads: The Required Paradigm Shift
How Companies Manage Turnaround?
Refrigerator Industry in India
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Cover Story

Corporate Social Responsibility: An Indian Perspective:

--Sanjay Kumar Nayak

In recent times, corporate social responsibility has gained lot of importance among companies because of its long-term benefits. Companies should be responsible to the society for their activities and owe to the environment in which they operate. Consequently, environmental protection, transparency among stakeholders, education, health, employee welfare activities and compliance with the legal requirements has gained importance for corporates worldwide. However, mere contribution to community building doesn't make a company socially responsible. A company should take a balanced view of the components of corporate social responsibility and implement the strategies in coherent with the vision, mission and values of the company.

Corporate Social Responsibility: Why Good People Behave Badly in Organizations:

-- Pratima Bansal and Sonia Kandola

Whistle blowers wouldn't exist, if not companies do the right things to promote social responsibility. The "right things," these authors say, are a set of strong and consistent organizational values that espouse corporate social responsibility, and employee empowerment that encourages individuals to express their concerns to senior management.

Corporate India at Crossroads: The Required Paradigm Shift

--V S Pai

Liberalization and globalization of economy has created enormous pressure on Indian companies to change. In order to survive and grow in the fast changing competitive market, a paradigm shift is needed for Indian firms. It has become inevitable for Indian companies to be competitive by focusing on customer, competition and competencies, the three important aspects of modern business. However, it requires tremendous effort, cultural transformation and change in outlook for Indian companies to emulate this paradigm shift.

How Companies Manage Turnaround?

--Sanjib Dutta

As turning around a company involves reversing organizational performance, turnaround is of considerable importance to strategic management. However, the process of turnaround (how firms move away from deterioration in performance to enduring success or death) has not received sufficient attention. Not enough literature is available on turnarounds because of the wide gap between empirical findings (which may be based on large samples or case studies) and the work done towards uncovering the causal structure of events from the start of a firm's decline to its ultimate recovery or death. Here we will discuss the framework of the turnaround process developed by Shamsud Chowdhury1 and relate it to the turnaround process of three companies, Chrysler, IBM and Nissan. These three companies went through the same turnaround process.

Refrigerator Industry in India

--Shirisha Regani

"Refrigerator Industry in India" examines the evolution of the industry in India over the years. It examines the structural changes in the industry after liberalization of the Indian economy. It also takes a look at the different types of refrigerators available and examines their characteristics. In addition, the article explores characteristics of the refrigerator industry in India and the major players. The distribution channels used by the major players are also discussed in detail. The article ends with a description of the future of the industry in India.

Effective Instruction :Aligning Needs, Goals, and Purpose

-- Bettina Ann Grahek

Learning is a natural and ongoing process. Through learning we explore and discover things. However, learning is a unique process for each individual. We never know what particular mechanism or condition may trigger learning, as each event is unique, as is each of our requirements for learning. Regardless of age, we all learn at different rates, in different ways, and for different purposes.

Leadership, Communication and Change

-- Robert Bacal

In order to bring change in an organization, it is necessary that the leader communicates the message effectively. Through communication, a leader can convey a number of messages that may trigger change within the organization. It is important for the leader to decide when to communicate about change, and what kind of messages to send. This article explains how a change leader can communicate, what he needs to communicate, and when to communicate.

Your Board's Approach to its Responsibilities Resting on Laurels or Raising the Bar

-- Richard M Furr, and Lana J Furr

Quite often the key responsibility of corporate boards is either misunderstood or the effectiveness of the boards is hardly measured. The very purpose of developing a board is to contribute meaningfully to the vision, strategy and development of the organization. It is the responsibility of the CEO to communicate the board members about their roles, evaluate their effectiveness and take proactive steps to enhance their effectiveness.

Global Executive Summaries

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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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