IUP - Magazines and Journals

Welcome to Guest !

Advanced Search | Tips

IUP Publications

(Since 1994)

Books

Subscriber Services | Feedback | Subscription Form


Member ID
Password

New User? Register Now! Forgot Password?

- - - - - - - - - - - - - - - - - -- - - - - - - - - - - -

Subscribers, Book Club Members, Students and Alumni
-
		Activate your Account

Magazines >>

Management

Case Folio

May-04
View Demo

Regular Features
To Our Readers Data Bank	Book Summary Case Shelf

Articles

CASE IN FOCUS

Indian Railways at the Crossroads

--Sanjib Dutta, Shirisha Regani

The case discusses the growth and operations of Indian Railways (IR), the largest railway network under a single management and the largest employer in the world. The roots of IR go back to the 1800s, when India was under the British rule. The case includes a detailed account of most of the important developments of IR from the mid-1800s till the early-2000s. Although railway networks were initially developed by private companies, after 1920, they were all taken over by the central government, which created a department of railways. Even after Indian independence in 1947, railways continued as a central government department. The practice of presenting a railway budget separate from the annual general budget also dates back to the British times. The second part of the case outlines some of the problems faced by IR in the late-1900s and the difficulties the department faced in overcoming them. Several experts suggested ways in which IR may be restructured. These suggestions are also discussed in detail. The case concludes with a description of the steps taken by IR to overcome some of its problems.

HRM - CASE STUDY

Google's Organizational Culture

--Sanjib Dutta

A company's organizational culture plays a vital role in its success. It helps the company attract the best talent available in the industry. The case discusses the organizational culture at Google Inc. Google was one of the few companies that successfully blended technological innovation with strong organizational culture. The case provides insights into the work environment and recruitment process at Google, and how Google fostered innovation among employees. The case ends with a critique of Google's organizational culture.

IT & SYSTEMS - CASE STUDY

Dow Chemicals' Customer-centric E-Business Strategy

--Vivek Gupta, P Mohan Chandra

This case discusses the customer-centric e-business strategy of Dow Chemicals (Dow), a leading chemicals and allied products company. It examines the way in which Dow focused on providing better customer service by proactively using IT/Internet enabled technologies. The case describes the various IT initiatives of Dow including MyAccount@Dow, Elemica and DowNET to improve customer satisfaction. The benefits Dow derived from these IT initiatives are also highlighted.

MARKETING - CASE STUDY

Samsung's Marketing Strategy in India

--K Subhadra

The case examines the marketing strategy of Samsung in India. It provides a detailed account of Samsung's marketing strategies to increase market share. The case examines Samsung's approach to product, pricing, distribution and promotion. The case also provides insights into the future prospects of the company in light of the increasing competition and the slowdown in the consumer electronics market.

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Subscribe to receive free updates and keep up with latest from the IUP

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Click here to upload your Article

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management

Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.

International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

more...

	View Previous Issues

	Case Folio