| Business
Updates
The
Bharti - Wal-Mart Retail Joint Venture
-- Rika
Sengupta, Rajiv Fernando
©
2006, ICMR. All Rights Reserved. No part of
this publication may be reproduced, stored in a retrieval system, used in a spreadsheet,
or transmitted in any form or by any means - electronic or mechanical, without
permission. Body
Shop Launched in India
-- Debapratim
Purkayastha, Rajiv Fernando ©
2006, ICMR. All rights reserved. No part of
this publication may be reproduced, stored in a retrieval system, used in a spreadsheet,
or transmitted in any form or by any means - electronic or mechanical, without
permission. To order copies, call +91-40-2343-0462/63 or write to ICMR, Plot #49, Nagarjuna Hills, Hyderabad 500 082, India or
e-mail: info@icmrindia.org. Website: www.icmrindia.org
MySpace
Sued for Copyright Infringement
-- Hadiya
Faheem, Rajiv Fernando ©
2006, ICMR. All rights reserved. No part of
this publication may be reproduced, stored in a retrieval system, used in a spreadsheet,
or transmitted in any form or by any means _ electronic or mechanical, without
permission. To order copies, call +91-40-2343-0462/63 or write to ICMR, Plot #49, Nagarjuna Hills, Hyderabad 500 082, India or
e-mail: info@icmrindia.org. Website: www.icmrindia.org Case
in Focus The
case examines the business ethics and governance issues relating to the pretexting
controversy that engulfed US-based HP during the second half of 2006. When
the Board of Directors at HP found that highly confidential information, was being
reported in detail in the press, an investigation was initiated. The investigation
was carried out by a team constituted by Patricia Dunn, the then Chairperson of
the Board. During the probe, it was found that one of the directors was responsible
for the information leaks. The matter was reported to the Board, and one of the
directors, Tom Perkins, resigned from the Board to express his displeasure about
the way the investigation was carried out. He asked the HP Board to disclose the
details of the investigation process. ©
2007 ICMR. All Rights Reserved. For
accessing and procuring the case study, log on to www.ecch.cranfield.ac.uk or
www.icmrindia.org 
Aldi:
A Low-cost Retail Giant's Distinctive Business Practices
--
Shirisha
Regani, S S George Aldi
was one of the pioneers of the hard discount style of retailing in Germany. The
Aldi Group (which comprised of two companies—Aldi Nord and Aldi Sud), was
known for its low prices and no-frills business model. The case describes the
various elements of Aldi's business model, and how they allowed the company to
adhere to its low price philosophy. It also talks about Aldi's international expansion,
and discusses some of the changes Aldi had to adopt in its overseas markets. The
case concludes with a discussion of Aldi's future prospects in light of the saturating
German market and intensifying competition from Lidl, as well as the possible
effect of the trend in the international retail sector of investing heavily in
improving in-store experience on Aldi's no-frills philosophy. ©
2007 ICMR. All Rights Reserved. For
accessing and procuring the case study, log on to www.ecch.cranfield.ac.uk or
www.icmrindia.org
Innovative
Marketing Strategies of Lush Fresh Handmade Cosmetics
--Debapratim
Purkayastha, Rajiv Fernando This
case is about the innovative marketing strategies and product development approach
adopted by Lush Fresh Handmade Cosmetics (Lush), a UK-based producer and marketer
of ethical beauty products. Lush was co-Founded by Mark Constantine (Constantine)
in 1995. The company had a flat management structure with the directors, including
Constantine himself, actively involved in the operations of the firm, right from
new product development to personally training the employees. The company also
did not have a traditional marketing department and relied more on unconventional
products, wacky product names, in-store advertising, word-of-mouth advocacy, and
public relations. Constantine was also one of the pioneers who championed the
cause against animal testing in the cosmetics and beauty care industry. ©
2007 ICMR. All Rights Reserved. For
accessing and procuring the case study, log on to www.ecch.cranfield.ac.uk or
www.icmrindia.org
Book
Review The
High Performance Entrepreneur : Golden
Rules for Success in Today's World
--Author:
Subroto Bagchi Reviewed
by Rajiv Fernando
In The High Performance Entrepreneur, the author uses anecdotes and examples
from his personal experience to guide entrepreneurs on issues they are likely
to face from ideation to the IPO stage. ©
2006 Subroto Bagchi. All Rights Reserved. IUP holds the
copyright for the review. | 
