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Advertising Express Magazine:
Innovative Marketing Strategies for Movie Promotion
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This article examines the reasons for the success of the movie, 3 Idiots, with emphasis on the marketing strategies adopted to promote the movie. These strategies and the huge success of the movie re-emphasize the fact that innovative marketing strategies can make your brand reach the consumers and give you an unique edge over the competitors.

 
 

The Indian film industry is the world's largest producer of films by volumeproducing almost a thousand films annually. While the filmmakers produce the product (movie) for the end consumer, they are seldom involved in marketing that product directly to the consumer (the viewers). They market their story to investors and distributors. Distributors market to exhibitors, retailers and sub-distributors. The theater exhibitors, retailers, store clerks, and Internet strategists, in turn market the movie to the end consumers. Because of these multichannel marketing systems, many filmmakers are not able to market their movies properly to the audiences and miss out on creating a buzz about the movie. As such the fun, enjoyment, experience and entertainment associated with watching the movie are not appropriately communicated to the audiences. This is one of the primary reasons why despite being a good movie, it fails to attract the audiences.

Filmmakers should use innovative marketing strategies for movie promotion to attract more audiences. They should establish a direct connect with the viewers so that the viewers can develop a positive image of the film before viewing it. Innovative marketing strategies can strengthen the promotion and distribution of the movies. Profits increase with smart and innovative marketing strategies.

The makers of the megahit movie, 3 Idiots, used innovative and interesting ways to market the movie. The lead actors, producer and director used interesting ways to popularize the movie. The Alternative Reality Game (ARG) contest, Facebook profile, using various social networking sites, etc., the list of strategies and media used goes on. In short, no stone was left unturned to create a buzz around the movie and attract audiences. The huge success of the movie clearly shows that these strategies paid off, and that too very handsomely.

 
 

Advertising Express Magazine, Innovative Marketing Strategies, Movie Promotion, Social Networking Sites, Indian Film Industry, Entertainment Channels, Digital Marketing Strategy, Washroom Advertisements, Outdoor Campaigns, Business Environment, Product Marketing.