IUP Publications Online
     
A Guided Tour | Recommend | Links | Subscriber Services | Feedback | Subscribe Online
 
Advertising Express Magazine:
Economics of Low Budget Films
:
:
:
:
:
:
:
:
:
 
 
 
 
 
 
 

In the present volatile market conditions and changing audience interest and profiles, film producers are using calculative approaches to achieve a decent performance at the box-office. One such approach is producing a low-budget movie. As the name implies, a low-budget film is one shot on a limited budget. The success of low-budget films in recent years has sent a loud and clear message: DO NOT THINK BIG ALWAYS. It is sometimes wise to THINK SMALL.

 
 

Low-budget film is one shot on a limited budget. Generally, young or unknown directors often make low-budget films due to their inability to get funding from big production houses/studios, which are not willing to invest in a film that appears unlikely to become successful.

Does it really mean that low budget films are for the beginners to prove their mettle in the industry? If we observe, Subhash Ghai, who set a new Bollywood record by pouring Rs. 15 cr (Rs. 150 mn) into the production of the blockbuster film, Taal, experimented with a low budget film called Jogger's Park with Anant Balani as director. From any perspective, late Anant Balani, who was a script writer and made his directorial debut in the early 1990s, was not a novice.

Bollywood industry informally defines a low-budget movie as one without the `Ks' i.e., `Khans' or `Kapoors' in its casting. The logic is very simple, the Khans (Shah Rukh Khan, Aamir Khan, Salman) and Kapoors (Kareena) charge nearly Rs. 7-8 cr for a film, which the small-film producers cannot afford. But the definition sounds incomplete as it does not include Amitabh Bachchan, Akshay Kumar Abhishek Bachchan, Aishwarya Rai, Katrina Kaif and some other Bollywood stars who sometime demand more fees than the budget of a low-budget film. In fact, Aamir Khan, one among the popular Khans of Bollywood, believes that a budget for a film is almost an alien concept. "At Aamir Khan Productions (AKP), we don't work like this. I only make a film I like and if I don't like a script, I don't make the film. It's as simple as that," says Khan. The popular actor believes that low-budget films make sense anytime. The risk is less and one loses less money in case the film fails.

 
 

Advertising Express Magazine, Low Budget Films, Production Houses, Bollywood Industry, Entertainment Industry, Event Management Companies, Small Budget Movies, Television Channels, Cinema Halls, Multiplex Systems, Film Production.