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Whenever I go for
shopping, be it for daily
grocery items in a local kirana shop or in a big super bazaar,
I always exceed the budget I initially catered for. This is
because marketers have understood the consumer psychology of
getting attracted to products having unique packaging. A lot of efforts are
being taken by companies to ensure that the customer looks at their
products at least once and that the first look itself gives a feel of the product.
Packaging, as an industry, is the second largest in the world and
is becoming complex and innovative with changing times. To grab
the consumer's attention is the basic role of packaging. Your products
will keep sitting on the store shelves if your product lacks an
electrifying packaging. Acting as a virtual show-window
of the product, packaging is an essential determinant
of whether the consumer will stop and take a look at the product or
not. As an integral part of modern marketing operations,
packaging plays a key role in communicating the identity and image of
the company.
Packaging establishes a direct link with the consumers at
the point of purchase as it can very well change the perceptions they
have for a particular brand. A product has to draw the attention of
the consumers through an outstanding package design. Earlier,
packaging was considered only a container to put a product in, but today,
research into the right packaging is beginning at the product development
stage itself. Marketing is all about creating an emotional bond with
your audiences and a right packaging can exactly do the same job for you. |
