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Management

Case Folio

August '04
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Articles

Case in Focus

The Us Steel Industry in 2004: Still in Need of Protection? -- Sanjib Dutta

This case discusses the problems being faced by the US steel industry. It starts with the history of the US steel industry and explains how it went through several phases of growth and consolidation. The case also describes some of the technological innovations in steelmaking, and their impact on the structure and profitability of the industry. It also explains the measures taken by the US Government to protect the domestic steel industry.

Finance

Infosys Technologies: Expensing Stock Options -- Ravi Madapati

This case deals with the Employee Stock Option Plans used by the Indian IT company Infosys. It describes the various ESOPs issued by Infosys, and the subsequent decision of the company to suspend the plans, due to the lack of clarity in the regulatory guidelines. The case also describes various methods available for companies to value and expense their stock options.

Marketing

Nike - The `Goddess of Marketing' -- Shirisha Regani, Sanjib Dutta

The case discusses the elements of Nike's marketing strategy. The roots of Nike, one of the most popular brands in the world, can be traced back to the 1960s, when Phil Knight and Bill Bowerman collaborated to provide American runners with better quality running shoes. With insufficient money to indulge in formal advertising, the partners resorted to selling shoes at local track meets from the backs of trucks. Growing from such humble beginnings, Nike's marketing strategy became one of most successful marketing stories in the world of business. The company was especially known for its well recognized `swoosh' logo and strong punch lines. The case also discusses the criticisms leveled against Nike on account of its marketing strategies.

Operations

Nordstrom's Perpetual Inventory System -- A Mukund

The case deals with the inventory and merchandise management efforts undertaken by the US-based specialty retailer Nordstrom during the late 1990s and early 21^st century. After providing a brief background of the company, the case details the problems it landed in by the early 1990s due to the changing industry dynamics. It then analyzes how Nordstrom realized that its poor performance was largely due to its not adopting modern inventory management practices. Thereafter, the features and implementation of the new perpetual inventory management system adopted by the company are examined in detail. The case ends with information on how Nordstrom was reaping the initial rewards from its efforts in late 2003.

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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management

Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.

International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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