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COVER
FEATURE
I
am very result oriented and strongly believe in empowering
people to do their best work. - - Dinesh A Keskar
© 2005 IUP. All Rights Reserved
TECHNOLOGY
Business
intelligence and its value - - PSV Suryanarayana Murthy and K Venkateswara Rao
This
article talks about three aspects viz., introduction to business
intelligence, role of business intelligence in any firm and
then the need for a CEO to possess business intelligence.
It also introduces the various business intelligence solutions
available in the present day corporate world. It is a known
fact that every firm relies on its mission critical information.
And handling this mission critical information is the crux
to any and every business firm. This article introduces the
role of business intelligence in tuning the data obtained
to information and then to knowledge therein.
© 2005 IUP. All Rights Reserved
BUSINESS
ETHICS
Ethics
and values in advertising Some issues in the Indian context - - G Radha Krishna
Nine
tenths and more of advertising is largely competitive wrangling
as to the relative merits of two undistinguishable compounds.
In a truly functional society, 90% of people employed by advertising
would be able to engage in productive occupations.
© 2005 IUP. All Rights Reserved
SUPPLY
CHAIN MANAGEMENT
Understanding
bullwhip effect in supply chain - - Saptarshi Purkayastha
The
`bullwhip effect' is a phenomenon observed across industries
in the supply chain. The `bullwhip effect' illustrates how
distorted information from one end of the supply chain to
the other can lead to tremendous inefficiencies such as excessive
inventory investment, poor customer service, lost revenues,
misguided capacity plans, ineffective transportation and mixed
production schedules. Due to the `bullwhip effect' the demand
order variability in the supply chain gets amplified as it
moves up the supply chain. Even when the consumer demand does
not seem to fluctuate very much at the retail level, there
is a pronounced variability in the retailers' orders to the
wholesalers, which spikes up even more as the order moves
to the manufacturer. The article tries to find out the causes
of this effect so that proper strategies can be devised in
order to check this phenomenon.
© 2005 IUP. All Rights Reserved
ECONOMY
The
state of Indian agriculture: Result of skewed economic policies - - Supratim Majumdar
The
government regulated the agricultural sector, which barred
the necessary impetus for the growth of the sector. So, the
Indian agriculture never came out of `subsistence farming'.
Marginal farmers, constituting the majority of farmer populace,
consume their own produce and the remaining produce, if any,
are sold to the money lenders or local traders. Farmers are
forced to sell their produce at a rate much lower than the
prevailing market rate.
© 2005 IUP. All Rights Reserved
OUTSOURCING
Outsourcing
chip design: The Indian perspective - - Rajesh Kapur and A Srikant
The
enhanced market demand for semiconductors and integrated circuits
(chips) has kept in pace with the pervasiveness of electronic
hardware in the environment. Design and Electronic Design
Automation (EDA) are essential (and inherent) processes in
chip manufacture. The cost of infrastructure required for
the manufacture of chips however, is huge. Big companies like
Intel and Texas Instruments outsource the design of the chips
they use to other foreign countries. Various manufacturers
operating in the domains of communications, computing, consumer
and industrial electronics, have also adopted the methodology
of outsourcing the design of chips. The outsourcing of chip
design has thus emerged as a distinct link in the value chain
of chip delivery. India, because of its strengths has emerged
as a natural choice for this outsourcing. This article attempts
to examine the specific features vis-à-vis the process of
chip design. It also discusses the steps to be taken to enhance
India's brand equity in the global chip design market.
© 2005 IUP. All Rights Reserved
LEGAL
SYSTEM
Legal
education and profession: New horizons and challenges - - AV Narsimha Rao
The
legal education system across the globe is under transformation.
With the change in the socioeconomic and technological environment,
the legal environment is also under transformation. With globalization
of business and trade, new challenges are placed before the
legal professionals while drafting the agreements, project
licensing, and technological transfer. There is a need of
new set of skills and understanding for the advocates. The
colleges imparting legal education should concentrate on providing
high quality education to the students.
© 2005 IUP. All Rights Reserved
MARKETING
Marketing
strategy for medicinal plants - - K Prashant Babu
The
demand for prioritized medicinal plants is growing annually.
The National Medicinal Plants Board has identified 32 medicinal
plants for development. The National Medicinal Plants Board
has given the state-wise schedule of natural habitat of the
prioritized species. Once the comprehensive management model
for these species is developed, regional and state-specific
management models can be derived according to the guidelines
and framework given by the comprehensive model.
© 2005 K Prashant Babu. All Rights Reserved.
COMPANY
IN FOCUS
Motorola
in 2005 - - Ravi S Madapati
Motorola
is currently the second largest manufacturer of cell phones
in the world behind Nokia, and slightly ahead of South Korea's
Samsung. In the late 1990s, Motorola faced a crisis because
of two factors. Motorola lost its lead in the mobile phones
business to Nokia as it failed to anticipate the worldwide
shift to digital cell phones. Motorola also spent ten-plus
years and $2.6 bn on the Iridium satellite phone project,
which failed to take-off after showing initial promise.
© 2005 IUP. All Rights Reserved
COUNTRY
IN FOCUS
Australia
in 2005 - - AV Vedpuriswar
For
about seven decades after becoming a nation in 1901, Australia's
economic policies had been quite successful. The country achieved
one of the highest living standards in the world. Australia
became one of the earliest welfare states, with free health
care for all and generous pensions and welfare. The country
developed excellent infrastructure; a world-class education
system with top-rated universities, modern ports and telecommunications;
cheap and high-quality housing.
© 2005 IUP. All Rights Reserved.
CASE
STUDY
The
fall of MG Rover - - Yamini Aparna and Vivek Gupta
UK-based
MG Rover was one of the oldest car manufacturers in the world.
Founded more than a century ago, MG Rover's problems began
in the early 1970s. The company had to be nationalized to
save it from bankruptcy induced by labour unrest and financial
problems. However, the situation did not improve under the
Government's management and the company was privatized by
selling it to British Aerospace (BAe). BAe sold MG Rover to
BMW which, after prolonged losses, sold it to Phoenix Venture
Holdings (Phoenix). Under Phoenix, MG Rover declared bankruptcy
when the collaboration negotiations with China's SAIC collapsed.
The case details the circumstances that led MG Rover into
problems and finally into bankruptcy. It examines the causes
of MG Rover's troubles including the role played by the four
acquirers of MG Rover.
© 2005 ICMR. All
Rights Reserved. For accessing and procuring the case study,
log on to www.ecch.cranfield.ac.uk or www.icmrindia.org. |
