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The IUP Journal of Management Research
Focus

This issue includes papers on customer satisfaction with regard to banking, factors affecting the emotional intelligence of school students, social security and welfare measures at New Mangalore Port Trust (NMPT), and the competitive advantages of Indian software industry.

Quality Function Deployment (QFD) is a way of making the `voice of the customer' heard throughout an organization. It is a systematic process of capturing customer requirements and translating these into product (goods or a service) characteristics that must be met throughout the supply chain. Nikhil Chnadra Shil and Bhagaban Das, in the paper "A Study of Customer Satisfaction with Regard to Banking: An Application of QFD", focus on the application of QFD on a typical service through designing the house of quality matrix. Customers nowadays are very choosy about the way they spend their money. Quality is the first and foremost preference. Therefore, it is of utmost importance for every organization to understand, respect, and satisfy their customers' needs and feelings, continuously. In this regard, QFD is the right tool to design a product (or a service) that will meet the customers' requirements. The study is aimed at understanding how a service provider can improve customer satisfaction.

Emotional Intelligence (EI), often measured as `Emotional Intelligence Quotient' (EQ), describes an ability, capacity, or skill to perceive, assess, and manage the emotions of one's self, of others, and of groups. It is a relatively new area of psychological research. Researchers and human resource management professionals across the world are actively engaged in studying EI and its applications in various organizational settings to improve the managerial performance. It is found from literature that very few studies relating to the factors affecting the EI among the school students are available. Therefore, Shamira Malekar and R P Mohanty, in the paper "Factors Affecting Emotional Intelligence: An Empirical Study among School Students in Mumbai", seek to fill that gap by making an empirical study to identify the important determinants of EI among school students in the metro city of Mumbai, and thus provide feedback to the parents, teachers, and other authorities to better understand the emotional needs of the students.

Social security system aims to help the individuals during times of dependency, arising out of unsteady income, unsupported occupation, and natural insecurity. Welfare measures are positively correlated with the standard of living, quality of work life and well-being of the employees. Anjali Ganesh and Vijayi D'Souza, in the paper "Social Security and Welfare Measures at New Mangalore Port Trust: A Case Study", aim to give an overview of the social security and welfare measures at New Mangalore Port Trust (NMPT) and the employees' perception regarding the same. The authors observe that the employees, on the whole, are satisfied with the social security and welfare measures implemented at NMPT. The authors conclude that the welfare measures have a great influence on the working of the employees as they offer psychological and social satisfaction.

India has achieved remarkable success in the software industry. Software accounts for 25 percent of the total Indian export. From a Resource-Based View (RBV), the main source of the market performances of a range of firms lies in the specific nature of their resources and accumulated competences. Pankaj M Madhani, in the paper "Indian Software Success Story: A Resource-Based View of Competitive Advantages", evaluates the Indian software industry and its resources using the RBV of strategy. The study identifies the emerging challenges for the Indian software industry and proposes a dynamic resource-based model.

- T R K Rao
Consulting Editor

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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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