Oct'23


The IUP Journal of Management Research

ISSN: 0972-5342

A 'peer reviewed' journal indexed on Cabell's Directory,
and also distributed by EBSCO and Proquest Database

It is a quarterly research journal focusing on Strategic management, Innovation, Entrepreneurship, Marketing, Organizational growth and Sustainability strategies, HR policies and management of HR, Organizational culture, Training and development, Management of loyalty, Governance and ethics, etc.

Privileged access to Online edition for Subscribers.

Focus Areas
  • Strategic Management
  • Innovation
  • Entrepreneurship Senior Management
  • Marketing
  • HRD
  • Finance & Control
  • Governance & Ethics
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Article   Price (₹) Buy
Mapping the Landscape of Bibliometric Studies on Social Wellness: A Systematic Review
50
Equity Analysis of Selected Indian Automobile Companies
50
A Bibliometric Analysis of Research on Digital Marketing
50
Estimating Consumer Sentiment Towards Online Shopping in Uttar Pradesh: An Empirical Study
50
       
Contents : (Oct' 2023)

Mapping the Landscape of Bibliometric Studies on Social Wellness: A Systematic Review
Simran Subhash Pathak and Yogita Negi Rawat

This paper presents a systematic review of bibliometric studies on social wellness published between 2013 and 2022. The review found that most bibliometric studies on social wellness were conducted in the fields of public health, psychology, and sociology, and that the most used indicator was citation count. The findings also show that social wellbeing research frequently focuses on groups of people, like the elderly, people with chronic conditions, and marginalized communities. Furthermore, the paper discusses the potential implications of bibliometric analysis for social wellness research. For example, bibliometric indicators can be used to identify gaps in the literature, highlight key authors and institutions, and track the impact of research on policy and practice. Finally, the paper proposes several future directions for bibliometric research on social wellness, including the need for more interdisciplinary studies, the use of alternative bibliometric indicators, and the incorporation of qualitative approaches to supplement quantitative analyses.


© 2023 IUP. All Rights Reserved.

Article Price : Rs.50

Equity Analysis of Selected Indian Automobile Companies
Subbalakshmi M

India's automobile sector is one of the world's strongest and most rapidly developing sectors. India surpassed Germany and Japan to become the third-largest vehicle market globally as of 2022. In India, the automobile industry is valued at over $100 bn, accounts for 8% of the nation's total exports, and generates 2.3% to GDP. Although considered risky, the equity market is regarded as one of the most lucrative options for investment purposes. Investors must do a common stock analysis and comprehend the attributes associated with risks and returns of equity share valuations and sectors in which they choose to invest. This study examines the valuation of equity shares of automobile companies listed on the National Stock Exchange in India. The study will be of use to prospective investors in making well-informed and logical investment decisions.


© 2023 IUP. All Rights Reserved.

Article Price : Rs.50

A Bibliometric Analysis of Research on Digital Marketing
Priya Bansal, Surinder Singh and Anchal Bansal

The study employs bibliometric analysis to look at the patterns and developments in digital marketing research from 1989 to 2021. The investigation uses a total of 1708 published articles from the Scopus database. The findings show a consistent growth in the amount of research on digital marketing, with year 2021 registering the highest number of papers published (404). The findings also shed light on the most impactful works, the intellectual linkage between authors and their works, major study trends, and future scope for research on digital marketing-related areas.


© 2023 IUP. All Rights Reserved.

Article Price : Rs.50

Estimating Consumer Sentiment Towards Online Shopping in Uttar Pradesh: An Empirical Study
Aishwarya Yadav and Mohd. Hanif

The study employs bibliometric analysis to look at the patterns and developments in digital marketing research from 1989 to 2021. The investigation uses a total of 1708 published articles from the Scopus database. The findings show a consistent growth in the amount of research on digital marketing, with year 2021 registering the highest number of papers published (404). The findings also shed light on the most impactful works, the intellectual linkage between authors and their works, major study trends, and future scope for research on digital marketing-related areas.


© 2023 IUP. All Rights Reserved.

Article Price : Rs.50