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The IUP Journal of Management Research
ISSN: 0972-5342
A Ďpeer reviewedí journal indexed on Cabellís Directory,
and also distributed by EBSCO and Proquest Database

Oct'17

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The IUP Journal of Management Research is a quarterly research journal focusing on strategic management, innovation, entrepreneurship, marketing, HRD, governance and ethics.

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Uberís Competitive Advantage vis-ŗ-vis Porterís Generic Strategies
Performance of Some Select Gold Exchange Traded Funds of Banks and Non-Banking Financial Companies in India
Evaluation of Customer Satisfaction by Service Dominant Logic for Banking Sector: An Indicative Study Based on HDFC Bank
Demographic Characteristics of Farmers of Rythu Bazaar: Analysis of an Indian Farmersí Market
A Framework for Identifying Research Gap in Social Sciences: Evidence from the Past
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Contents
(Oct 2017)

Uberís Competitive Advantage vis-ŗ-vis Porterís Generic Strategies

--Gareth Hales and Carolan Mclarney

Michael Porterís Ďgeneric strategiesí are considered as one of the definitive guides on how to establish and maintain a competitive advantage. Porterís prominent research establishes that competitive strategy is critical to an organizationís profitability and long-term survival. According to Porter, companies can establish competitive advantage based on cost, differentiation or focus. Organizations that do not make clear strategic choices are Ďstuck in the middleí. Further, Porter stated that these companies typically lose to companies who have established superior differentiation or cost advantages in the long-run. Is this still true? Or, can a hybrid strategy be successful in todayís unpredictable operating environment? Is competitive advantage derived through Porterís generic strategies or has the paradigm shifted towards a platform strategy or value innovation? The goal of this paper is to answer these questions using a comparison and contrast of generic strategies relative to hybrid strategies, value innovation, and platform based strategies applied to Uberís competitive positioning.

© 2017 IUP. All Rights Reserved.

Article Price : Rs.50

Performance of Some Select Gold Exchange Traded Funds of Banks and Non-Banking Financial Companies in India

--Bhaskar Biswas

Stock markets worldwide had passed through a very hard time from 2008 to 2012. During this time the yellow metal, i.e., gold (physical gold, gold Exchange Traded Fund (ETF)) had given very handsome returns to their investors, more than any other option of investments. This memorable past encouraged the investors to select the gold as safest and indispensable part of their investment portfolio. In this paper, an attempt has been made to evaluate the performance of ten select gold ETFs (five banking gold ETFs and five non-banking financing companiesí gold ETFs) by analyzing their returns, total risk, systematic risk and risk return relationship to meet the expectation of investors by providing handsome returns in recent times. It may be concluded from the study that the comparative performance of gold ETFs of non-banking financing companies are better than their counterpart.

Article Price : Rs.50

Evaluation of Customer Satisfaction by Service Dominant Logic for Banking Sector: An Indicative Study Based on HDFC Bank

--Debarshi Ghosh and Nilanjan Ray

The paper deals with measuring customer satisfaction with a focus on value creation based on Service Dominant Logic (SDL) for HDFC bank. The survey was based on SERVQUAL dimensions, a diagnostic model developed in 1988, which measures service quality of customer expectations and perceptions of banking services. This study tends to evaluate the overall idea of expected and perceived services. SDL was used to evaluate the factors responsible for co-creation of value and identify their impact on customer satisfaction. This study makes empirical analysis of collected data that have been analyzed through SPSS 21 software by different statistical tools for judgment of internal consistency of collected data and paired t-test.

Article Price : Rs.50

Demographic Characteristics of Farmers of Rythu Bazaar: Analysis of an Indian Farmersí Market

--Subhendu Dey

Farmersí markets offering direct marketing opportunities have the potential to economically benefit the farmers. In India, the first farmersí market started its operations in 1987. Yet, the realization of the profitable marketing center that meets the requirement of enhanced profits, as envisaged by the state governments is not fully achieved. Against this backdrop, this paper studies the demographic characteristics of the small and marginal farmers with specific reference to the farmers operating from Rythu Bazaarsóthe farmers markets of Andhra Pradesh (a state in southern India), to understand the economic impact of these markets on the farmers operating from Rythu Bazaars. This may result in increased participation of small and marginal farmers in such markets which will go a long way in increased generation of their incomes. The paper found a high positive correlation between levels of education and income, and also between the number of working members of a farmersí family involved in agriculture income. Proper awareness and training may improve the family income of the farmers operating from these market yards.

Article Price : Rs.50

Research Note
A Framework for Identifying Research Gap in Social Sciences: Evidence from the Past

--Prasannan Parthasarathi
Reviewed by Laxman D Satya

Article Price : Rs.50

 

 

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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bankís alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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