June '20
The IUP Journal of Case Folio
Archives
Developing and Using Cases in Graphic Novel Format for Management Education
William A Fischer
Professor, IMD, Lausanne, Switzerland. E-mail: bill.fischer@imd.org
E-mail: debapratim@icmrindia.org
Rebecca Chung
Research Associate (Former), IMD, Lausanne, Switzerland. E-mail: info@imd.org
The case, presented in an interesting cartoon format, describes the first two weeks after Michael Faye (disguised), an expatriate executive, takes over as president of the ongoing China operations of a leading Western multinational corporation. A Zimbabwean by birth, with considerable Asian experience, Michael had little firsthand experience in the China market per se. His challenge lay in quickly climbing a steep learning curve to find the easiest and shortest path to fulfill his twin goals of repositioning the operations within the China market and repositioning China within the multinational corporation’s mindset.
