| Pub. Date | : June' 2021 |
|---|---|
| Product Name | : The IUP Journal of Case Folio |
| Product Type | : Article |
| Product Code | : IJCF20621 |
| Author Name | : Syeda Maseeha Qumer* and Debapratim Purkayastha |
| Availability | : YES |
| Subject/Domain | : Management |
| Download Format | : PDF Format |
| No. of Pages | : 17 |
The case discusses S C Johnson & Son, Inc.'s (SCJ) efforts to tackle the global crisis
of plastic waste in oceans. It highlights how SCJ's CEO and Chairman H Fisk Johnson
(Johnson) is bringing global attention to the issue of ocean plastic by raising awareness
of this crisis and potential solutions by reaching and engaging people around the
globe. The case explores how ocean plastic pollution is a complex environmental issue
and the role companies like SCJ can play to combat it. SCJ is doing its part to address
the problem of plastic pollution in oceans, including committing to make 100% of its
plastic packaging recyclable, reusable or compostable by 2025, and signing the New
Plastic Economy Global Commitment to help create a circular economy. SCJ had
partnered with social enterprise Plastic Bank to increase recycling while helping address
poverty. It had also launched the first 100% recycled ocean plastic bottle in its major
home cleaning brand, Windex. However, the company faced some challenges in its
fight against ocean plastic waste including complexity of the plastic value chain, making
improvements in waste management, lack of adequate government regulations, and in
changing consumer behavior towards plastic use. With ocean plastic waste being such
a critical issue for the planet as well as human life, how could SCJ ensure that its
commitment goes far enough to drive change on the ground? What can SCJ do to capitalize
on its commitment and encourage more consumers to use its 'plastic positive' products?
Human life on this planet depends very heavily on the health of the ocean
ecosystem, and the changes that are taking place are scary, whether it's ocean
acidification, plastic in the ocean, overfishing-all of those things... Plastic waste is
probably the single biggest environmental issue for our company. ... It was only
natural for us to get involved with Plastic Bank and their effort to collect oceanbound
plastic. I like it because it not only gives us a source of plastic we can recycle
back into our products, but it's got a great environmental benefit
and a social benefit as well.i
- H Fisk Johnson,
CEO, SC Johnson, in March 2020
In October 2019, SC Johnson & Son, Inc. (SCJ), US-based global leading manufacturer of household consumer cleaning products, expanded its partnership with social enterprise Plastic Bank1 to develop recycling infrastructure in developing nations
This acquisition helps us continue to drive sales and profit growth for P&G by providing the capabilities and portfolio scale we need to operate a winning global OTC business on our own, without the aid of a healthcare partner.1
-Tom Finn, President, P&G Global Personal Healthcare, April 2018.