| Pub. Date | : Sept' 2020 |
|---|---|
| Product Name | : The IUP Journal of Case Folio |
| Product Type | : Article |
| Product Code | : IJCF10920 |
| Author Name | : Debapratim Purkayastha, Hadiya Faheem |
| Availability | : YES |
| Subject/Domain | : Management |
| Download Format | : PDF Format |
| No. of Pages | : 17 |
The case discusses the American multinational pizza giant Domino's Pizza, Inc.'s (Domino's) strategy during the Coronavirus pandemic in 2020. Domino's resorted to a 'Contactless' delivery initiative, which it launched in January 2020 in the wake of the novel Covid-19 outbreak that started in Wuhan, China, and soon spread to countries across the world. With increasing awareness about the virus, consumers were taking precautions to prevent transmission of the disease and were remaining indoors. Many restaurants were closed and the governments of all countries allowed only takeout and delivery. Since Domino's had a strong delivery infrastructure and digital customer base who knew how to order online, it was well-positioned to tackle the crisis. Some analysts appreciated Domino's for its contactless delivery model, as it was helping the pizza giant to thrive during the Covid-19 crisis. To cater to the increasing demand from consumers, Domino's was planning to hire 10,000 new workers in the US. However, it also attracted the ire of critics who felt that the company was putting its employees at the risk of contracting the virus. There were also instances of some of its employees contracting Covid-19. With this being early days of the pandemic, some analysts opined that it could be a tough road ahead for Domino's as the company had to grapple with the full impact of the Covid-19 pandemic.
I remain highly confident in our strategy and optimistic about the opportunity and potential of our business. Our solid, resilient business model and strong financial position will continue to serve us well in these challenging times.1
- Ritch Allison, CEO, Domino's Pizza, US, in March 2020