| Pub. Date | : Sept' 2020 |
|---|---|
| Product Name | : The IUP Journal of Case Folio |
| Product Type | : Article |
| Product Code | : IJCF50920 |
| Author Name | : Richard McCracken |
| Availability | : YES |
| Subject/Domain | : Management |
| Download Format | : PDF Format |
| No. of Pages | : 3 |
The case method is one of the most powerful pedagogies available to business educators and is adopted widely in leading business schools, but the benefits that accrue from writing the teaching cases that are at the heart of the pedagogy are underrecognized and underexploited. Many case authors are unsupported and underresourced. The paper identifies the stakeholders in writing and subsequent teaching of a case: faculty authors, students, schools, businesses and protagonists, and the benefits and impacts deriving to each throughout the lifecycle of a case from initial research through writing, teaching, and then distribution. The findings are based upon many conversations with case authors, students, deans, directors and accreditation bodies as Director of The Case Centre, the independent home of the case method.
The case method is an incredibly powerful teaching tool widely used at leading business schools across the world. In their classrooms, the case method challenges assumptions, overcomes prejudices, tests theories, proposes solutions, develops work and life skills, and improves employability. The engagement and enthusiasm of students are palpable as they discuss and argue towards a deep, shared understanding of the scenario and proposed outcomes. The teaching and learning benefits of the pedagogy are obvious to any observer within only a few minutes of experiencing a case discussion hosted by an accomplished case teacher.