Centrino is Intel's first integrated computing technology designed specifically for mobile computing with a built-in wireless LAN capability. It enables extended battery life and sleek, easy-to-carry notebook computers. Intel believes the product is ideally suited for a range of thinner, lighter notebooks that deliver the levels of performance needed in mobile computing. But how the markets will respond to Intel's latest offering, remains a big question mark.

In early 2003, Craig Barrett (Barrett), CEO of Intel was reviewing the prospects for his company's new mobile technology, branded as Centrino. The Intel Centrino brand represented a microprocessor (formerly code-named "Banias"), related chipsets and Wi-Fi2 wireless networking capability. This was the first time Intel branded a combination of technologies under one name. Centrino enabled extended battery life. Intel believed the product was ideally suited for a range of thinner, lighter notebooks that delivered outstanding performance to satisfy the needs of mobile computing. Barrett wondered how the market would receive Intel's latest offering.

Centrino was Intel's new technology designed specifically for mobile computing with a built-in Wireless Local Area Network(WLAN) capability. It also enabled extended battery life and sleek, easy-to-carry notebook computers. This was Intel's first integrated computing technology designed from scratch for wireless notebook PCs. Centrino had been tested and validated with leading wireless security hardware, and software, as well as with leading access-point providers3.

Centrino consisted largely of three parts: A new microprocessor called the Intel Pentium M processor, the Intel 855 Chipset Family and the Intel PRO/Wireless 2100 network connection. Software and specialized packaging were also included. The three components together attempted to deliver a significantly enhanced performance in wireless connectivity.

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