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The IUP Journal of Organizational Behavior
Focus

The Information Technology (IT) industry is rapidly expanding and significantly contributing to the growth of the Indian economy. At the same time, it is bringing new problems to its employees, adversely impacting the quality of their work life. Employers in these industries are also facing formidable challenges in attracting and retaining the talented and skilled human resource. HR managers in these industries are constantly striving to find innovative ways for building and nurturing functional and enjoyable working environment for their employees, simultaneously aiming at alleviating their sufferings from work life imbalance, excessively demanding roles, and highly stressful work situations, thereby enhancing their organizational commitment. This issue carries four research papers on IT and associated industries, related to psychological contract, HR challenges, stress, social support, job attitudes, job outcome, and e-recruitment, and one on job satisfaction among academics, besides a book review.

The issue opens with the paper titled "Psychological Contract and Employment Relationship", authored by Harold Andrew Patrick. Psychological contract refers to mutual unwritten expectations that exist between an employee and his/her employer regarding policies and practices in their organization. Psychological contract deeply influences the job attitudes and performance of the employees. Relational contract, transactional contract, employer's commitment/obligation to employee, employee's commitment/obligation to employer, employer's relationship with employee, and employee's relationship with employer were measured on 202 employees from 15 IT companies. The study presents the implications of psychological contracts for IT companies to facilitate harnessing of energy, knowledge and creativity of employees for competitive advantage.

Authored by C Omprakash, Mohd. Afaq Khan and K S Gupta, the second paper titled "HR Challenges in Business Transformation Outsourcing", explains the new phenomenon called Business Transformation Outsourcing (BTO) in the IT industry. The paper elucidates the major challenges faced in Human Resource Management (HRM) by the BTO organizations and presents appropriate solutions for some of these challenges.

The third paper titled "Stress, Social Support, Job Attitudes and Job Outcome across Gender", is authored by Niharika Gaan. Role ambiguity, role conflict, work overload, supervisory support, team support, organizational commitment, job satisfaction, and turnover intention across gender were studied among 240 Information Systems professionals. It was found that women experience higher role ambiguity and supervisory support. Team support, organizational commitment, job satisfaction, and turnover intention do not differ across gender. The study points out that information system industry represents equal opportunity employers who do not discriminate against women, providing them even higher supervisory support.

Authored by Lakhwinder Singh and Leenu Narang, the fourth paper titled "Behavioral Revelation Concerning E-Recruitments", examines the perceptions of job seekers about e-recruitments and their behavior towards them. A majority of the survey participants (100 students from Guru Nanak Dev University) held positive perceptions about various aspects of web recruitment. They were more inclined towards using corporate websites than job boards for sending their job applications.

The fifth paper titled "Job Satisfaction Among Academics", is authored by Bani Kochar. It studies the dynamics of job satisfaction among 24 faculty members in three selected institutions under IU. Job satisfaction manifests as three meta dimensions, i.e., `balance', combining three dimensions for prevention of dissatisfaction (working environment, pay, and cooperation of peers) and four dimensions for enforcement of motivation (delegation of work, opportunity for growth, delegation of authority, and opportunity for advancement); `commensuration' representing higher rewards for higher level of stress; and `security', meaning job security. The study throws light on how to enhance job satisfaction among academics.

The issue closes with a review by Gaurav Singh Solanki and Rishu Roy of the book titled When You Are Sinking Become a Submarine: Winning Through Wisdom and Creativity, authored by Pavan Choudary and published by Wisdom Press in 2006. The review highlights, as presented in the book, the saga of the Naïve and the Vile—the two kinds of people we come across in the world of power and politics. Only the end matters for the Vile. Means is as important as the end for the Naïve. The book shows how the Naïve can ultimately win over the Vile.

- Avinash Kumar Srivastav
Consulting Editor

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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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Organizational Behavior