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 The Analyst Magazine:
IT-Based Banking Services: Unlocking the Business Potential
 
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Banks must keep their businesses on a par with the cutting-edge developments in technology that can have a transformational impact on their business.

 
 

The use of IT in banking in India is a phenomenon one can trace es sentially to the last two decades. It started with the `computerization of branches' and then expanded to channels like ATM, Net banking, phone banking, mobile banking, etc. As any bank customer will testify, the banking industry has dramatically changed the standards of delivery over the past two decades. These banks embraced contemporary technology and redefined the standards of banking, and the older banks followed suit in upgrading their technology platforms gradually to compete in the market.

During this period, the banking industry has essentially focused on technology as an enabler to provide better service delivery. Core banking systems have enabled banks to deliver `anywhere' banking solutions. Extensive use of channels like ATM and phone banking has enabled truly 24/7 access to customer accounts. The Net banking channel has made banking from home a reality, of course, assisted by the spread of PCs and broadband at home and office. Several banks have started offering mobile banking solutions. Cards have added to customer convenience enormously.

The banks have been in the forefront of e-commerce through payment gateway solutions (like online trading and shopping, etc.), integration of banking with ERP solutions of customers, and standardized message formats for trade and other commercial transactions. Most inter-bank transactions have been converted into electronic message formats, thereby improving efficiencies which have finally benefitted customers. In that sense, the use of technology for significant shift in customer service standards has seen good traction.

 
 

The Analyst Magazine, IT-Based Banking Services, Net Banking, Phone Banking, Mobile Banking, Commercial Transactions, Electronic Message Formats, Core Banking Systems, Banking Industry, Campaign Management, Social Networking Sites.

 
 
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