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Finance theory suggests that in any share pricing decision, two characteristics of shares
need to be considered, namely risk and return (Markowitz, 1952). Under the assumption
that investors are risk-averse and seek to minimize the risk for any level of expected
return, additional return must compensate investors for assuming additional risk. Risk can be
defined as the inability to predict the outcome of a forthcoming event with complete
certainty (Fisher and Hall, 1969). In the context of an Initial Public Offering (IPO), it is the
uncertainty regarding the company's market clearing price, once trading commences. Investors can
assess its attractiveness through proper understanding of the risks undertaken by the
company (Aaker and Jacobson, 1987). Therefore, risk reporting and disclosure practices of
IPO companies need to provide investors with information not only on the risks involved,
but also the company's ability to control or influence these risks. Without adequate
information of these factors, investors cannot properly judge if potential returns are adequate
compensation for the risks they are expected to assume.
Risk disclosure takes on a greater significance for new listings, compared to
seasoned equity offerings, because the information asymmetry that investors face in the primary
equity market is more severe compared to the secondary market (Leland and Pyle, 1977;
Downes and Heinkel, 1982; and Chemmanur, 1993). IPO investors know what the offer price is
but are uncertain if future market prices will exceed the offer price. Conversely, investors
in secondary equity offerings have the benefit of knowing what the market price is, as
trading has already commenced. Therefore, information asymmetry is greater in the primary
market, as a majority of investors have not yet revealed their demand through public trading.
Moreover, IPO companies reveal significantly less information about themselves to the public prior
to listing; hence, risk that investors bear is likely to be higher for IPO shares compared
to secondary share issues (Leland and Pyle, 1977). |