| Pub. Date | : October, 2021 |
|---|---|
| Product Name | : The IUP Journal of Accounting Research and Audit Practices |
| Product Type | : Article |
| Product Code | : IJARAP281021 |
| Author Name | : Divya Mittal |
| Availability | : YES |
| Subject/Domain | : Finance |
| Download Format | : PDF Format |
| No. of Pages | : 11 |
The study emphasizes that mutual fund is the most suitable investment avenue for common persons. The study investigates the popularity of mutual fund investments in the present scenario. The paper consisted of 281 usable samples of mutual fund investors. The variables were measured on a five-point Likert scale, which starts from 1 = strongly disagree to 5 = strongly agree. The selected method of data analysis included descriptive analysis, reliability and validity analysis, percentage, and regression analysis to test the validity, reliability and research hypotheses with the help of Statistical Package for the Social Science (SPSS version 16.0). The study found that popularity of mutual funds has increased in today's market. This paper suggests that mutual funds are the most suitable investment avenue for common persons due to high returns with low risks, portfolio diversification investment scheme, tax benefits, rating of funds by renowned agencies, and so on. This study would help the mutual fund companies and their managers in designing innovative products and services according to the needs of the investors. It would also help in developing and expanding knowledge in the field of mutual fund investment and planning.
Creation of wealth is the primary objective of investors. There are a number of investment opportunities for the investor to achieve his objective, such as bank deposits, company deposits, equities bonds, life insurance policies, small savings schemes and mutual fund products, which create wealth and which in a way compete among themselves for the choice of the investor. Different investment instruments have different qualities-return, risk, safety, convenience, etc. The investor is faced with the problem of asset allocation, that is, how to build his portfolio of financial assets. Investment game, though fascinating, is a highly complex and complicated one. The investor has to match the product qualities with his financial needs and personal circumstances. He has to invest not in one or two but in a basket of financial products. The product qualities and personal circumstances of the investor change quite often, and uncertainty adds a new dimension to the investment puzzle.