Organizational Behavior | Journals

The IUP Journal of Organizational Behavior

Case Study
Hindustan Unilever Limited: Providing the Right Work-Life Balance

Article Details

Pub. Date	: October, 2021
Product Name	: The IUP Journal of Organizational Behavior
Product Type	: Article
Product Code	: IJOB321021
Author Name	: Ashok Kumar Goute, Koti Vinod Babu* and Namratha V Prasad***
Availability	: YES
Subject/Domain	: Arts & Humanities
Download Format	: PDF Format
No. of Pages	: 8

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Abstract

The case study discusses the initiatives taken by India's largest Fast-Moving Consumer Goods (FMCG) company, Hindustan Unilever Limited (HUL), to enable its employees to strike the right work-life balance. The case delves into details of HUL's various Human Resource (HR) policies and explains how each of the policies made the company's employees execute both work and personal responsibilities better. HUL's initiatives to cater to the varied needs of its women employees are explained in detail. The measures being taken by the company to keep itself abreast of the changing needs of new-age employees are also mentioned. So, will HUL continue to remain an 'Employer of Choice' and a 'CEO Factory' in India?

At HUL, we have policies and workplace facilities that enable a nurturing environment for everyone. We support and encourage our employees not only to be great business leaders but to also lead happy and fulfilling families.1
- B P Biddappa, Ex-Executive Director of Human Resources, Hindustan Unilever Limited, in 2018

In December 2020, India's largest Fast-Moving Consumer Goods (FMCG)2 company, Hindustan Unilever Limited (HUL),3 announced a policy to protect its staff from domestic abuse.4 This was the first time that such a policy was being introduced by an Indian company.