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Effective Executive Magazine:
Perspectives of Good and Bad Companies : A Qualitative Inquiry into the Attributes of What Makes Companies Good or Bad
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A great deal of discussion has recently ensued about good and bad companies. The fact that the media, scholars and organizational leaders are identifying companies as being either good or bad has prompted a question regarding the attributes of these good and bad companies. In order to better understand these constructs, a qualitative research endeavor was conducted and the responses of organizational leaders, business executives, higher education administrators and human resource development practitioners were reported. This article addresses perspectives regarding good and bad companies, and reports the information gleaned from the research, from an unbiased perspective.

 
 
 

Of late, there have been many reports on companies that are good and bad. The television, press and other sources have been inundated with reports of corporate and organizational leaderscompanies in generalwho have been facing a plethora of accusations regarding their actions. It appears as though many of the articles and reports have resorted to name calling when the conversation of good and bad companies arisescompanies are branded as either being bad or good with little or no explanation as to what constitutes a good or bad company. This scenario begs one to ask the question regarding what attributes are present within good and bad companies and organizations. The following research endeavor was conducted in order to alleviate some of the name calling when one discusses good and bad companies; in essence, this endeavor is an attempt to get at some of the attributes of good and bad companies without identifying companies as examples of good or bad.

A qualitative research endeavor was identified in an effort to better understand the attributes associated with good and bad companies. The research design consisted largely of a narrative inquiry due to the nature of the investigation. The endeavor began with a Delphi panel of experts in the areas of organizational leadership, human resource development, higher education administration, business leadership and doctoral students. This Delphi panel met in a local coffee bar in order to conduct a collective interview regarding the "constructs associated with good and bad companies".

 
 
 

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