In the present era of dual income families, it has become evident that families need an extended support for leading a comfortable and contented life. As identified by each individual who is titled as an employee, the employer is expected to extend his work spheres to make employees feel contended. The IT and ITES sector which is booming in the present era and especially ITES that create good opportunities for young minds to work, is expected to play the additional role of an extended supporter. The article discusses the role of empowered women and then explores the gestures of the corporate world towards them.

Outsourcing has gained momentum in India only six years ago. It seems to have struck an instant chord with corporate giants across the globe owing to the unmatched cost-effectiveness, the quality of talent and the size of the talent pool in India. According to McKinsey & Co., global corporations are generating cost savings in the range of 40-60%, depending on the process offshore. Human resource costs in India are 70-80% less than those in the US and the UK. The real estate costs and administrative expenses are low as compared with developed countries, which have resulted in the additional cost savings. This is the reason that one out of every four global MNCs and IT giants outsource their software requirements to India. Call center and BPO industry has radically transformed the Indian economy. In its recent report, Nasscom and Crisil quantified the "multiplier effect" on income generation and job creation induced by the Indian IT-ITES sector. According to the report, every rupee spent by the IT-ITES sector translates into a total output of Rs. 2 in the economy. For every job created in this sector, four jobs are created elsewhere.

Manpower is the most crucial resource in the high growth IT-ITES industry in India. It is also the primary factor for the country's immense success in the overseas markets, the one key asset that will help India sustain its edge in the years ahead. According to Nasscom studies, while around 2,84,000 professionals were employed by the IT-ITES industry in 1999-2000, the number jumped to one million in 2004-05. According to Nasscom-McKinsey study, the Indian BPO industry will be growing at seven times the domestic GDP in 2009. This contribution is expected to double to 5% by 2010. The sector is expected to directly employ about 2.3 million by 2010.

The BPO and the Call Center industries offer great job prospects and a good career growth plan to youngsters. Any undergraduate student with good spoken English skills or any diploma engineer with good communication skills and technical skills is rewarded a handsome salary when compared to any other sector. This has encouraged the younger generation to seek employment at an early stage. The organizational structures and policies are encouraging for a performer since they allow a young executive to become a team leader within sixth month of his joining the organization.

HRM Review Magazine, Women in ITES, IT, McKinsey & Co., Indian Economy, Gross Domestic Products, GDP, Indian software industry, Sangeeta Gupta, National Association of Software and Services Companies, NASSCOM, Infosys Women's Inclusivity Network, IWIN, Women's Action Networ, Business process outsourcing, BPO.