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The entertainment industry
is emerging as one of the
most rapidly growing sector of Indian economy. It registered
a growth rate of 17% in the last financial year. The advances
in technology, upgradation in media tools and techniques,
increasing number of multiplexes, etc., are also responsible for this growth. One
of the major participants of the entertainment sector is
Bollywood, which is the largest film producer concern in India and is one of
the biggest and major centers of film production around the world.
The Hindi film industry has become a major source of revenue
generation, not only for the industry and its associated participants, but also
for the government. Today, films are being produced with budgets
of millions of dollars. Bollywood films and film personalities are, not
only popular in India, but also have a huge fan following in Bangladesh,
Nepal, Pakistan, Sri Lanka and other South Asian countries. Films
of popular stars generate huge business even in these countries.
This industry is functioning like any other product or service industry
by investing huge amounts, providing employment opportunities to a
large number of people and definitely taking all possible measures to
make profits. Since the box-office success determines the profits/losses
made by the movies, the entire cast and crew of the movie is getting
involved today to ensure that the movie is made and promoted in the
best possible way to make it a superhit.
The journey of reality shows first began in the UK in 1964 with
the grand television series `Seven Up'. Reality shows further created
a revolution and became a massive hit with success of `Survivor'
and `American Idol'. Following these, reality shows became popular,
not only in the US and UK, but also in India. Reality TV gained
immense popularity and success in the 1990s in India. These shows are
present in a wide variety of forms.
The trend of promoting movies through reality shows is
gaining momentum today. The Indian film industry has been facing
challenges due to recession, piracy and changing preferences of
viewers. Reality shows provide a cost-effective and efficient platform
to promote the movies and reach a wide audience. In fact, it has
become a necessity today to advertise and promote movies on the
reality shows just before these are released. |
