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 The Analyst Magazine:
Mobile Commerce : The Next Wave in Electronic Payments
 
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Not only is the humble mobile a communication device pervasive across all wage earners, but also a Point of Sale (PoS) for the merchant boss. With prohibitive upfront costs and recurring expenses taken care of, the mobile becomes an `anytime, anywhere' device or a wireless PoS.

 
 

A recent Boston Consulting Group (BCG) report titled "Weathering the Storm: Global Payments 2009" indicates that while payments have been a bellwether business model for banks, going forward, in today's tumultuous times, the key to success will be a lean, end-to-end business model aimed at achieving the highest possible level of efficiency on the retail side of the banking business. It advocates that European policy makers should therefore focus on setting up industry standards for electronic and mobile payments to bring about the desired efficiencies instead of focusing on massive SEPA-related investments.

Clearly, India seems to be one step ahead of Europe and North America in this. More by default perhaps than by design.

Three de jure industry guidelines are in effect or being developed: (a) Mobile Banking Guidelines; (b) Prepaid Instruments Guidelines; and (c) Mobile Banking for Financial Inclusion. Other recent directives by the RBI, such as cash-out at a bank merchant outlet of up to Rs 1,000 a day using debit card, liberalizing the definition of BCs for facilitating Financial Inclusion, rationalizing the settlement period between intermediaries and merchants, are also significant. All these provide the first set of cornerstones in the country for mobile payments and banking. As of now, there are 32 banks which have been approved by the RBI for some form of mobile banking/payment service. PayMate powers more than half of these.

 
 

The Analyst Magazine, Mobile Commerce, Point of Sale, PoS, Boston Consulting Group, BCG, Reserve Bank of India, RBI, Financial Inclusion, Mobile Banking, Domestic Money Transfer, Socio Economic Classes, Small and Medium-Sized Enterprise, SME.

 
 
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