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Effective Executive Magazine:
Mission Critical : Marketing to Women
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Mergers & Acquisitions (M&As) play a vital role as a growth factor in a business life cycle. In this article, the authors explain the M&A corporate successes (like Cisco, GE and Reliance), and the failures as well. Joint Ventures and M&As are an integral part of human life. Love them or hate them, you cannot just ignore them. Be it oil, pharma, telecom, education or the food sector, or be it Reliance (RIL and RPL), Tata's (Tatas and CMC), Pfizer (Pfizer and Pharmacia), AOLWarner (AOL and Time Warner), joint ventures and M&As have brought new life to the style of doing business in today's world. You name the industry, and there is a colossal inorganic growth creeping in slowly.

Mergers, acquisitions, takeovers and joint ventures are members of the amalgamation family. One route that companies often choose to expand is to merge with another company, to takeover another company, or form a new company altogether (JV). A merger is where two companies come together as one companymaybe with a new name of the parent company (either or both), losing their independent identities. A takeover means that one company buys out the other company. And joint venture is when a new company is born with the parent companies in existence. Amalgamation is the merger of two or more companies with another existing company, or the merger of two or more companies to form a new company. In India, amalgamation as per the Company Law is either by order of the court (done in public interest and in a view to re-establishment or rehabilitation of the companies), or by order of the central government (done in public interest and under the scheme of amalgamation should be approved by the "specified authority" under Sec. 72 A of the IT Act.). The company with which the amalgamating company merges is called an amalgamated company.

 
 

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