Shopping has now come to be an established form of social science, defined by experts as retail anthropology. This article explains the dynamics of shopping and its impact on retailing. It is esential for retailers to understand that their choices and decisions about their store design, presentation and services have a direct impact on consumers' traffic patterns and buying decisions. In retailing, the shopping environment is as important as a product's price and construction, as it is a proven fact that an increase in a shopper's "dwell time" boosts the chances that s/he will make a purchase.

Shopping is an incredible activity, and its rationale goes much beyond its mundane definition of `searching for or buying goods or services'. The concept of shopping does not have the same magnitude as consumer behavior, and until recently shopping was viewed as something trivial. We are now, however, witnessing an emerging field of study in shopping.

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