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The IUP Journal of Management Research :
Talent Management and Employer Branding: Retention Battle Strategies
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With the advent of globalization and liberalization, the market competition has got intensified, and so has the war for talent. Competitive marketplace and challenging economic conditions have given rise to a dearth of talent. Organizations cannot afford to be complacent about retention, especially of high quality employees. Because of shortage of skilled workforce, organizations are adopting various strategies to curb attrition and attract and acquire the right talent. Retaining employees is more important than hiring them, as talented resources have many opportunities available. It is therefore important for organizations to move retention to number one priority and recruitment to number two. In addition to various other strategies, talent management and employer branding contribute to retention and acquisition of the desired workforce. This paper focuses on various strategies that organizations are adopting in both these areas to achieve the organizational goals and have a competitive edge over other organizations.

 
 
 

Over time, organizations invest substantially in their employees. It is a major challenge for organizations to retain skilled employees once they have been hired and trained. In addition to reasons like lack of growth opportunities, low pay packages and inability to adapt to the organization, high turnover has also been identified as a cause for higher attrition rate. The ease with which employees can now change jobs, move and change functions and industries, has reduced employees' loyalty towards organizations. The corresponding costs to the firm with regard to employees' quitting the organization and the subsequent hiring or replacement of employees can be quite significant in terms of personal, work-unit, and organizational readjustments (Thomas and Terence, 1994). According to studies by both the US Department of Labor and Merck (Ken Jacobs, 2007), investing in staff is far less expensive than replacing them, which is estimated to cost about one-and-a-half years of a departing staffer's annual salary. An organization with high attrition rate not only has to bear high costs for hiring new employees, but also faces interruptions in customer service, loss to company's knowledge-base, and reduced goodwill. Organizations therefore have to make retention a top priority to reap the best results in terms of attracting the right people, achieving higher productivity, and gaining competitive advantage, amongst others.

Being in a fluid environment and in an era of war for talent, retention has gained so much importance. A special award, `Hays Human Resources Award for Innovation in Recruitment and Retention' has been instituted to honor the organization adopting the best practices and strategies, as a part of The Personnel Today Awards 2008, scheduled to be held on November 27, 2008, at Grosvenor House, London. The award recognizes effective approaches to selection, recruitment and retention of employees at all levels from school leavers and graduates to senior positions.

 
 
 

Talent Management, Employer Branding, Globalization, Human Resources Award, Indian School of Business, ISB, Human Capital Management, Supply Chain Management, Return on Investment, ROI, Chartered Institute of Personnel and Development, CIPD, Global Talent War.