The global financial crisis has 
      not impacted the Indian banks 
      as severely as it has affected their western counterparts due to 
      the regulatory policies and the `conservative' approach (which in hindsight 
      appears to be prudent banking) adopted by the Indian banks. However, in 
      the last several months the credit growth has slowed down considerably due 
      to the economic downturn and segmental pressures on NPLs, leading to 
      cautious lending by the local banks. At the peak of the global credit 
      crisis, such a situation was also catalyzed by liquidity issues till massive 
      dosages of intervention by the RBI reined in the situation. It was imperative 
      for the Indian banks to counter this phase through a well thought out 
      strategy, coupled with increased efficiency in operations. While there are 
      indications of a credit letup in the last two quarters, it is still benign, and 
      banks are expecting credit demand to pick up from the third quarter onwards.  
                    The last few years have seen the Indian banking sector touch new 
                      heights, with advances and deposits growing more at a CAGR of more than 25% 
                      during FY06-09. This growth has allowed Indian banks flexibility in asset 
                      structure, enabled a higher capital base, and therefore helped the banks 
                      generate system-adaptive efficiencies. The Public Sector Banks (PSBs), which 
                      had been laggards in terms of operational efficiency, customer service and 
                      innovative products in the 1990s and at the beginning of this decade, proved the 
                      adage:  even elephants can dance! Waking up to the challenges of efficient 
                      growth following the entry of fiercely competitive new private sector banks in 
                      the last few years, the PSBs, which were used to `lazy banking', have been 
                      forced to take cognizance, as the new private sector banks captured market 
                      share with the use of aggressive marketing and fast adoption of 
                      sophisticated technologies and more innovative 
                      products. Today, the marquee names in Indian banks include the likes of 
                      SBI, Punjab National Bank and Union Bank, which have legitimately 
                      earned their place under the sun by reengineering their business 
                      processes, clearly articulating their strategic objectives using their 
                      resources and capital more productively, and turning their distribution 
                      reach (branch network) to their advantage with liberal doses of technology.
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