HR managers and recruiters these days click on the web and open a page on Facebook or Twitter not to update their friends or chat with the known circle, but to search for a talent pool to match their company’s requirements. Undoubtedly, Social Media Recruitment (SMR) is becoming a major source of recruitment and a buzzword in the corporate world. This article explores the current trends in SMR in India. It also highlights the perspectives and strategies of SMR, as well as dwells on the common mistakes in SMR.

Increasingly, companies are taking to the social media arena to get the right and viable candidates for positions at various levels. In just a few years, newspaper advertisements shall almost be replaced by online job boards. Now, active recruiting at job fairs has met its competition in the social media. This new system of finding, screening, and recruiting employees has unbelievable power to advance goals at a value price. If people think that youngsters these days are surfing social networking sites for entertainment, they may be wrong. On the contrary, they may be genuinely exploring the new job opportunities on such websites. Besides personal association with friends and relatives, websites such as Facebook, LinkedIn and Twitter are promising as effective job search tools for young Indian job seekers. They use these sites not just to check on job openings, but also to understand the prospective organizations’ work culture, system, founders, objectives, policies and activities, so that they know the company when they attend interviews.

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