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An Empirical Study on Some Demographic Characteristics of Investors and Its Impact on Pattern
of Their Savings and Risk Coverage Through
Insurance Schemes
-- Joseph Anbarasu D, Clifford Paul S and Annette B
A rapid development of western economies was the result of an increasing rate of investment, which
was made possible by an almost proportionate rise in the rate of savings. Saving is therefore the key factor
in achieving a high rate of investment. The saving rate in India was fairly high in the last five years. In
this context, the present study attempts to evaluate selected demographic spreads and its impact on savings
and investment in insurance. It also describes the perceptions of people about the importance of saving and
the investment opportunities in the field of insurance. The factors affecting the period of saving, the amount
of saving, main mode of saving and the purpose of saving were determined. The study also identified the
areas unattended by the insurance sector in the present Indian economic scenario.
© 2011 IUP. All Rights Reserved.
LIC Development Officers' Disposition
Towards Marketing:
Its Impact on Business Development
-- J Arulsuresh and S Rajamohan
Development officers of the Life Insurance Corporation (LIC) of India are an important link between
the corporation and the insuring public. The development officer is the representative of the LIC of India in
the area in which he operates. His behavior and actions will reflect upon the LIC of India which he represents.
He has to work through his agents to tap the insurance potential of his area. The important duty of a
development officer is to locate markets for life insurance business in the area in which he operates. It was also seen
that the development officer works through the agency organization, to achieve the objectives of the LIC of India.
© 2011 IUP. All Rights Reserved.
Evaluation of Financial Soundness
of Life Insurance Companies in India
-- K Alamelu
The insurance sector in India was dominated by the state-owned Life Insurance Corporation (LIC) and
the General Insurance Corporation (GIC) along with its four subsidiaries. But in 1999, the Insurance
Regulatory and Development Authority (IRDA) bill opened it up to private and foreign players whose share in the
insurance market has been rising. The IRDA is the regulatory authority of the insurance sector, entrusted with
protecting the interests of the insurance policy holders and regulating, promoting
and ensuring orderly growth of the insurance industry in India. As financial
intermediaries, life insurers tap savings of the public in the form
of premium. In order to sustain public confidence, they have to maintain their financial credibility intact.
In other words, a strong financial background enables insurance companies to augment their business.
The International Monetary Fund (IMF) suggested a number of indicators to diagnose the health of the
insurance sector. This paper makes an attempt to analyze the financial soundness of Indian Life Insurance Companies
in terms of capital adequacy, asset quality, reinsurance, management soundness, earnings and
profitability, liquidity and solvency ratios.
© 2011 IUP. All Rights Reserved.
LIC Agents: Their Regional Preference and Its Impact on Business Prospects
-- M P Pandikumar, V Manickavasagm and
Sekkizhar
The success of life insurance industry not only relies on the successful features of its products, but also on
the astounding role of agents who take immense efforts towards solicitation of insurance business from
public. Though LIC is a pioneer in the industry with more than 11 lakh agential force, it is required to reckon
the impulses of agents irrespective of their nature, in taking the products to various groups of
policyholders. Understanding and grooming the agents' needs play a pivotal role not only to withstand the
competition from the private players, but also to retain quality sales force in order to earn a constant premium
income. Having identified the importance of understanding the agents towards their preferences on regions,
the paper attempts to study and further explore various factors of influence for region selection by the agents
to outperform the private entrants in the industry.
© 2011 IUP. All Rights Reserved.
RESEARCH NOTE
Attitude Towards Insurance Cover
-- Sarita Aggarwal and Monika Rani
© 2011 IUP. All Rights Reserved.
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