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The IUP Journal of Organizational Behavior
Focus

As it has been the case with the past few issues, the research papers in this issue too do not fall under a particular theme but what is common amongst all the four research papers is that they are all well-researched and well-documented and make an interesting reading. The first paper, “Effects of Distributive and Procedural Justice Perceptions on Managerial Pay and Job Satisfaction” by Shahina Javad and Premarajan deals with the relationship between two multidimensional constructs: organizational justice and satisfaction. Though the concept of justice has been borrowed from philosophical and political literature, the concept of organizational justice over the past few decades has emerged as an important determinant of employee attitudes. This paper, in particular, examines the effects of distributive and procedural justice perceptions on managerial pay and job satisfaction. It not only looks at the independent effect of distributive and procedural justice perceptions on dimensions of pay and job satisfaction but also makes use of an interaction effect model to examine the interaction effect of distributive and procedural justice on the outcome variables (managerial pay and job satisfaction). Based on the survey of Indian managers, the findings of the study suggest that distributive justice perception is a significant predictor of pay satisfaction and job satisfaction as it accounted for greater variance in the outcome variables as compared to procedural justice.

The second paper, “Correlates of Work Autonomy” by S F Chandra Sekhar deals with the topic of work autonomy. Since the publication of the job characteristics model in the 1970s, work autonomy has been seen as an important job characteristic and a prerequisite for not only employee motivation but also for many other individually and organizationally relevant outcome variables, such as performance, participation, satisfaction and commitment to organization. What is interesting about this paper is its treatment of the concept of work autonomy. Work autonomy was initially treated as an unidimensional construct and it was only in the 1990s that researchers started identifying the dimensions of work autonomy based on the felt need that it would not only lead to improved theory building but would also lead to design of effective intervention strategies for job redesign.

The third paper, “Personality as a Predictor of Personal Growth Initiative” by Santosh Kumar Sharma, Pooja Garg and Renu Rastogi deals with Personal Growth Initiative (PGI) as a construct, belongs to the domain of positive psychology and not much empirical research has been carried out in this area. PGI, as a construct, deals with the idea of personal change—the active and intentional engagements one engages with the objective of changing and developing oneself. Based on the data collected from students, the findings of this empirical study indicate that Personality Type A is positively related to PGI, whereas Personality Type B is negatively related to PGI. Both these relationships are statistically significant. In a first of its kind, the paper provides initial evidences of the influence of Personality Type A/B on PGI. Since research work in the area of PGI is still in its nascent stages, there is a possibility of exploring this construct further and the need to do so have been identified in this paper.

The final paper, “The Influence of Select Demographic Characteristics on Surface Acting Behavior of Customer Service Personnel” by P David Jawahar and S N Raghavendra deals with the topic of surface acting behavior which is rooted in the literature on emotional labor. People engaged in customer servicing or customer facing roles tend to display emotions which are organizationally appropriate and in the process they sometime have to suppress their real emotions giving rise to a discrepancy between the felt and the expressed emotions. It is suggested by researchers that since employees have to modify their emotions to suit organizational requirements, they are able to do this either by surface acting or deep acting. Both of them require different strategies and have different impacts on the employees displaying the emotions. This study in particular examines the influence of some of the demographic characteristics on surface acting behavior of customer service personnel employed in a Central Government organization. The factor analysis carried out on the data collected from these employees suggests that the aspect of surface acting behaviors can be further classified into emotional masking and fake performance. The study was also able to establish that there were no variations in the display of surface acting behaviors based on any of the demographic variables considered in the study.

--Vivekanand
Consulting Editor

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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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Organizational Behavior