Entrepreneurship and enterprise creation have contributed significantly to the economic and
social development of any nation. It is a glaring truth that the economic progress of a nation
has been significantly advanced by entrepreneurs, who are not only innovative, but are able
to identify and exploit opportunities. Entrepreneurs have exhibited their willingness to take
risks and also they possess the capacity to transform ideas into opportunities. It has been enigmatic for the researchers and others to understand this ability of entrepreneurs to identify
opportunities amidst countless choices.
Opportunity Recognition, evaluation and exploitation form the crux of entrepreneurship
(Bygrave, 1993; Shane and Venkataraman, 2000; and Baron, 2007). Smith et al. (2009) have
also recognized the importance of opportunity recognition in the success of entrepreneurial
pursuits. In the words of Stewart et al. (1998), entrepreneurship “sparked by the recognition
of an opportunity, the entrepreneur, through an act of volition or intention”, is the catalyst
of the process of entrepreneurship'.
While the impact of entrepreneurship on economic development is evident, the knowledge
of factors that persuade opportunity recognition remains woolly. This ambiguity has
encouraged the journal arena to focus on the importance of past experience and prior
knowledge, personality traits and social networks as potential antecedents of entrepreneurial
opportunity recognition (Shane, 2000; and Ardichivili et al., 2003). But there are a lot of
unaddressed issues in each of these topics.
Initially research concentrated on individual characteristics that drive opportunity
recognition like the need for achievement (McClelland, 1961), locus of control (Rotter,
1966), an extraordinary ability to innovate and transform markets (Schumpeter, 1934). Later,
Gartner (1985) suggested a more holistic study of the process of entrepreneurship by
explaining the interaction amid the entrepreneur, the organization and the environment in
the context of new venture creation and opportunity recognition. Further studies, including
Shaver and Scott (1991), proposed an investigation into the cognitive process of
entrepreneurs. The cognitive psychology of entrepreneurship has also explored entrepreneurs’
perception of risk. Risk perception is one important factor that differentiates an entrepreneur
from others. Palich and Bagby (1995) defend that entrepreneurs do not differ in their risktaking
propensity, but they differ in their perception towards risk. Mullins and Forlani
(2000) have also studied the elements of perceived risk in opportunity recognition process
of entrepreneurs.
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