Increased economic market and regulatory pressures are forcing the companies to accumulate
and publish information regarding their financial performance, social and environmental
initiatives, corporate governance and marketing ads, as well as other information with more
frequency, details and a variety of formats. It is termed ‘corporate reporting’. Companies use
various media to report their financial and non-financial performance. Traditionally, the
companies employ print media as a crucial medium for corporate reporting. Though these
paper-based reports have global acceptability, they may not be accessible on times interactive,
or detailed as required. Increasingly, the emphasis has shifted towards a timelier, readily
accessible, interactive and detailed medium for corporate reporting (Lymer et al., 1999). The
Internet has been described as a new platform for disseminating financial as well as non financial information. It is a platform that exhibits distinctive and attractive features which make
it an effective option, compared to the traditional ones. It is fast, cheap and increasingly
accessible to shareholders and other stakeholders.
Web-based corporate reporting is quite popular during the present times. The corporate
web reporting is consistent with the need to up-to-date information to investors and other user
groups. Financial information disclosed on a company’s website can be accessed by many
people anywhere in the world. Several studies show that the Internet is nowadays the main
mode used to release and update corporate financial information in a timely fashion (Ashbaugh
et al., 1999; Craven and Marston, 1999; Brennan and Hourigan, 2000; Debreceny et al., 2001;
Xiao et al., 2002; and Marston 2003). Numerous surveys have been undertaken to study the
current practices of web reporting internationally (for instance, Lymer and Tallberg, 1997,
Ashbaugh et al., 1999; Craven and Marston, 1999; and Ettredge et al., 2001). However, there
is a lack of published evidence on corporate reporting using the Internet in India.
The present study is limited to the reporting practices of the Indian companies providing
information on their websites. A comprehensive qualitative and quantitative analysis of the
Internet reporting practices is reported. An understanding of the present status of current
practices will indicate whether improvements are needed to facilitate full utilization of this
unique technology that has revolutionized the reporting practices.
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