Business communication is the quintessence of any business activity. Good communication demands clarity and understanding between the sender and the receiver of the message. A poorly communicated message from the superior to his subordinates may result in the surfacing of unexpected outcome. Communication is one of the key ingredients of any organization. It will not be an exaggeration to say that communication deserves the supreme position in the list of the important elements required for ensuring the smooth functioning of an organization. Communication involves transmission of ideas, thoughts, information, opinions and plans between various parts of an organization and also to those outside the organizations who have a vested interest in the business.

Human relations will disappear if communication becomes extinct. Good and effective communication is highly essential for managing business relations. No doubt, various business softwares and other popular applications for written communication or for verbal communication can be used, but what is important is talking and listening should take place simultaneously and the listener should understand the message in totality, otherwise there can be a communication gap. Apart from this, what is essential is proper business communication, as it determines the growth of the business organizations.

To facilitate business processes, normally all the three forms of communication are practiced, i.e., written communication, in-person communication, and face-to-face communication; however, the way they are executed determines the association of the vendors, suppliers, investors, customers and other interested parties with the business. It is a widely accepted fact that reputation building is a must in order to win the confidence of the customers, clients, vendors, etc. Therefore, an organization should ensure that every business interaction is given due importance. Business communication not only involves communicating with external contacts, but also with the human capital engaged in various processes of the organization. Hence, it is extremely important to respond immediately to the employees’ needs and problems.

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