|
COVER
STORY
Leading
Cross-cultural Workforce: Harnessing Cultural Differences
to Corporate Advantage
- - Dr. Sarita Seshagiri
In
today's globalization era, leaders of international
firms and multinational corporations play an important
role as ambassadors of their respective firms and cultures.
Given the criticality of their roles, the leaders should
be culturally sensitive and channel cultural differences
to corporate advantage.
© 2005 IUP. All Rights Reserved
MARKETING
Commoditization
of Brands: How to Deal with it?
- - Satish Ailawadi, Priya Jagtiani, Ashish Joseph
Commoditization
occurs when brands fail to deliver or satisfy customers
needs and expectations.
© 2005 IUP. All Rights Reserved
MARKETING
Television
Advertising: Needs More Creativity
- - Sadhu Ramakrishna
Television
advertising is concentrating more on the celebrity aspect
rather than the ad message.
© 2005 IUP. All Rights Reserved
MARKETING
Agricultural
Marketing in India: Inefficiencies Galore
- - Mamta Baranwal
Private
partnerships are the need of the hour to make agricultural
marketing more efficient.
© 2005 IUP. All Rights Reserved
MARKETING
Extending
the Brand: Do's and Dont's
- - Kaushik Mukerjee
Before
extending the mother brand to a new category, a company
must conduct a market research to find out the associations
of the brand with the target segment and how such an
extension will change this association.
© 2005 IUP. All Rights Reserved
MARKETING
Societal
Marketing: An Indian Perspective
- - Subhadip Roy
The
concept of societal marketing originated from the notion
that a marketer can satisfy customer needs and earn
profits while taking into account the long-term benefits
to society.
© 2005 IUP. All Rights Reserved
MARKETING
Customer
is Stranded! The Sinking of Relation"ship"
- - Harish B
In
the mad rush to attract new customers, companies often
abandon their old customers and they feel "stranded."
The problem of not retaining customers will be noticed
by companies only when their growth stops, but then
it will be too late.
© 2005 IUP. All Rights Reserved
FINANCE
Reverse
Mortgage: Releasing Locked Value
- - Sunil Gupta
Reverse
mortgages have a value proposition for India just like
they have in the western markets.
© 2005 IUP. All Rights Reserved
CORPORATE
GOVERNANCE
Succession
Planning: Insights from History
- - Amit Singh Sisodiya
Modern day corporations can go back to history to
get a few tips on succession planning.
© 2005 IUP. All Rights Reserved
IT
AND SYSTEMS
Web
Mining: Emerging Trends
- - Vishakha Munshi
The
ever increasing data on the Web has given rise to a
new field of software for Web mining. It helps in filtering
the content and tracking user trends.
© 2005 IUP. All Rights Reserved
IT
AND SYSTEMS
Data
Privacy: Not So Private
- - Harsh Bhargava, Sridhar Vaithianathan
The
unprecedented growth that the BPO industry in India
has achieved in a short span can get neutralized if
it can't ensure quality and the security of information
being outsourced. The problems in data privacy and information
security are not confined to technological aspects alone.
Data privacy is also to be viewed as a social engineering
challenge.
© 2005 IUP. All Rights Reserved
E-COMMERCE
On-line
Auctions: In the Days to Come
- - C G Venkatesh
Quality
of product and credibility of suppliers will decide
the future direction of on-line auctions in India.
© 2005 IUP. All Rights Reserved
STRATEGIC
MANAGEMENT
Indian
Rayon, Indo Gulf & Birla Global Finance: The Saga of
Internal Restructuring
- - C Vijaychandra Kumar, Nidhi Joshi
The
Aditya Birla Group (ABG) has employed a traditional
and time-tested business strategy of milking the cash
cows to invest in high growth businesses.
© 2005 IUP. All Rights Reserved
STRATEGIC
MANAGEMENT
Outsourcing
of Banking Activities: Challenges and Opportunities
- - Shishir Kumar, Pradip Sinha
The
growing competition in the banking sector has forced
banks to outsource some of their activities in order
to maintain their competitive edge.
© 2005 IUP. All Rights Reserved
BUSINESS
ENVIRONMENT
The
Knowledge Society and the Indian Farmer: Making Farmers
Knowledgeable
- - K P Prabhakaran Nair
Farmers,
who still constitute 60% of the labor force and support
around two-thirds of the population with their income,
must have access to the best knowledge which need not
necessarily mean the latest knowledge, with regard to
agricultural technology.
© 2005 IUP. All Rights Reserved
CORPORATE
SUSTAINABILITY
Social,
Ecological, and Economic Sustainability: Risks, Challenges,
and Strategies
- - Karl-Henrik Robčrt
Sustainable
development is a very complex issue that requires business
leaders to think in a different way.
© 2005 IUP. All Rights Reserved
BOOK
REVIEW
Beyond
Control: Managing Strategic Alignment through Corporate
Dialogue
- - Fred Lachotski and Robert Noteboom
The
book offers a revolutionary model in order to shift
the management focus from the usual structural control
to guided interactive method. Using this new approach,
companies can create enough space for managers to excel,
and further avoid any unpleasent surprises that can
lead to some corporate scandals.
© 2005 IUP. All Rights Reserved
CASE
STUDY
Andrea
Jung and the Turnaround of Avon Products
- - Sanjib Dutta, Shirisha Regani
In
October 2004, Andrea Jung (Jung), the chairperson and
CEO of Avon Products Inc. (Avon), was listed at the
third position on Fortune magazine's annual list
of the "50 Most Powerful Women in Business".
It was the fourth time that Jung had featured in this
list, and analysts said the honor was well-deserved.
Jung was credited with transforming Avon, which was
mockingly called the "Graying Goliath", into
a modern company that catered to the beauty needs of
women across age groups and social strata. Under her
leadership, Avon's image in the market changed from
"frumpy" to "fashionable".
© 2005 IUP. All Rights Reserved
|
